With the continued rise of email marketing, direct mail marketing often gets overlooked by businesses. However, with studies showing that direct mail outperforms email by 10-30%, this method of marketing can be a great way of increasing sales.
If you’re investing in a direct mail campaign you want to make sure it’s successful. Follow these three key steps to ensure you get the biggest bang for your buck.
The size of your mailing is crucial to the success of your campaign. If you have few competitors marketing in your area then you might be able to get away with a smaller card. However, if you operate in a crowded marketplace, a larger card will help your mailing to stand out from the crowd, giving you the edge over your competitors.
Design for success
Attracting a recipient’s attention is a great first step, but if you fail to convert them into a customer then the campaign has been unsuccessful. An attractive, eye-catching design with clear information is key to winning new customers.
At a minimum, a successful mail-out will include an attention-grabbing headline, an attractive offer, contact information and a clear call to action. One very important aspect, that is often neglected, is the envelope. Ensure that you use high quality printed envelopes that will stand out in the mail pile and beg to be opened.
Get your list right
If you are investing money in a direct mail campaign, you want to make sure it is seen by the right people. To get the marketing list right you first need to know who your ‘ideal customer’ is – for example, are they male or female? What kind of house do they live in? What is their annual salary? Once you know your target audience, you can source a marketing list that meets your requirements.
When it comes to direct mail marketing, success does not come overnight. However, following these steps will certainly help give your marketing boost, putting you on the right track to increase your customers and your profits.