Business Marketing 3 Ways to Succeed With Direct Mail Marketing

3 Ways to Succeed With Direct Mail Marketing

-

 3 Ways to Succeed With Direct Mail MarketingWith the continued rise of email marketing, direct mail marketing often gets overlooked by businesses. However, with studies showing that direct mail outperforms email by 10-30%, this method of marketing can be a great way of increasing sales.

If you’re investing in a direct mail campaign you want to make sure it’s successful. Follow these three key steps to ensure you get the biggest bang for your buck.

Size matters

The size of your mailing is crucial to the success of your campaign. If you have few competitors marketing in your area then you might be able to get away with a smaller card. However, if you operate in a crowded marketplace, a larger card will help your mailing to stand out from the crowd, giving you the edge over your competitors.

Design for success

Attracting a recipient’s attention is a great first step, but if you fail to convert them into a customer then the campaign has been unsuccessful. An attractive, eye-catching design with clear information is key to winning new customers.

At a minimum, a successful mail-out will include an attention-grabbing headline, an attractive offer, contact information and a clear call to action. One very important aspect, that is often neglected, is the envelope. Ensure that you use high quality printed envelopes that will stand out in the mail pile and beg to be opened.

Get your list right

If you are investing money in a direct mail campaign, you want to make sure it is seen by the right people. To get the marketing list right you first need to know who your ‘ideal customer’ is – for example, are they male or female? What kind of house do they live in? What is their annual salary? Once you know your target audience, you can source a marketing list that meets your requirements.

When it comes to direct mail marketing, success does not come overnight. However, following these steps will certainly help give your marketing boost, putting you on the right track to increase your customers and your profits.

 3 Ways to Succeed With Direct Mail Marketing
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

Latest news

Japanese Owl Meaning and Symbolism

If you're wondering about the Japanese owl meaning and symbolism in Asian cultures, the Owl, along with Maneki Neko...

What Are the Signs of Depression in Women

Gender and depression have long been the scope of research in the field of emotional disorders; most authors believe...

Top 7 Superfoods for Men to Stay Young

Superfoods are generally regarded as targeted foods that provide the maximum nutritional benefit - thus these foods are nutritionally-dense...

Best Brain foods for Kids – Boost Brain Power and Keep Sharp

A child's brain is developing rapidly and if you want them to improve their performance in school and their...

7 of the Best Brain Foods for Studying

The foods that you eat can improve the functioning of your brain. Just like drugs, foods have amino acids,...

B12 Shots for Dogs – 10 Key Benefits

The end of 2010, my little dog -- a 7-pound Papillon -- became very stressed after a flood in...

Must read

Top Cookware Sets

If you like to make your family healthy nutritious...

Most Creative Christmas Gifts 2012

Save by Making Creative Christmas Gifts Christmas...
- Advertisement -

You might also likeRELATED
Recommended to you