In my previous post, I shared some of the essential tools that freelance online English teachers and tutors can have for free — Skype, WordWeb, free textbooks, and a website for freetalking questions. You can find the article here.
In the article, Id like to share some effective marketing methods that will help freelance teachers build up their brand, which eventually leads to a rise in enrollees. Dont worry. These are 110% free. All you need is the time to implement them. Here we go.
1. Record your best classes and upload them on Youtube.
Students and their parents are always on the lookout for the best English teachers. Theyre willing to spend thousands of dollars every year to invest in their education, so before they throw in their money, they need to see a demonstration or a sample class. That said, upload several of your best online classes on Youtube. Make sure to share it on Facebook and other social networking sites.
2. Use SlideShare or Scribd to publish your best presentations and lesson plans.
Applying the same principle as the technique above, publish the materials and activities you have created on SlideShare and Scribd. These websites are document-sharing sites that have a solid following.
Or if you dont want to use these sites, you can create an e-book that you can sell on Amazon. Doing this makes you an accomplished or published writer — a reputation that will always work for you.
3. Create not only a website to promote your services, but also a blog of your personal experience.
A personal blog is a great platform to build a connection with your students and your potential clients. If parents see how great a person you are, they wont hesitate hiring your services. Include pictures and testimonials from your students. But before you do that, dont forget to ask their permission first. Some of them are uncomfortable with the idea.
4. Use LinkedIn.
LinkedIn is a powerful website to land clients, business partners, and employers. Sign up with the site, and update your skills, working experience, and educational background. This will help your clients decide whether or not to hire your services.