HomeBusinessMarketing5 On-Page SEO...

5 On-Page SEO Checks That Are Necessary for Every Web Page

On-page SEO checks that are an absolute must. You shouldn’t miss any of these. On-Page SEO is considered to be much more important and essential than off-page SEO. Hence, it much be done with due diligence. Here are five on-page SEO checks that are necessary for every webpage.

Content authenticity

A website with good content can do great without SEO and even better with SEO. However, a website with low quality content won’t manage even with SEO. Yes, that’s the value of good quality content. What qualifies a content to be good? Well, good quality content:

  • should be authentic and original
  • should be fresh and not published on any other website
  • should have a balance of textual and non-textual content
  • should be useful to the reader
  • should have been researched well for
  • and shouldn’t be posted more than once

5 On-Page SEO Checks That Are Necessary for Every Web Page

Page Titles, Formatting and Description

Page titles, descriptions and formatting it not only important because it makes the content more easily readable and accessible for the reader, but also the search engine bot. Page titles, description and formatting helps the search engine bot understand what the content is all about, and then based on other factors like competition, domain authority, off-page SEO etc., ranks the website pages. The following checks are important:

  • Each web page should have a unique title that clearly encapsulates what the following content is all about.
  • The page descriptions should be of 150 characters and worded in a way that attracts the user to click on the website link.
  • The content should be clearly formatted into headings (H1) and sub headings (H2), with the important sections highlighted in bold, italics or underline.
  • In case of images being used, they should be either original, and when sourced from the web, the source must be clearly mentioned. Also, optimize the image size to improve its quality. Don’t forget to use Alt tags since this will help the Google bots to understand what the image is all about. Using descriptive names for the image files is also important. And, in case you have too many images on a single page, consider using a content delivery network for faster loading speeds.

URL Structure

The URL structure is also very important. To begin with, the permanent URLs should always be lesser than 255 characters, with hyphens to separate different parts; example – www.xyz.com/product-category/product. Next, you should categorize your website pages which makes it easier for the visitors to navigate through the website; example, XYZ company>Facebook> What makes XYZ an affordable website SEO company? The website should also be optimized for breadcrumbs, which is yet another feature that streamlines the website’s content and helps the user find what they are looking for easily. Lastly, the user sitemap should be updated with the precise sequence of the structure of your website.

Linking (Internal)

Ensure that the links in the website pages provide the reader with further relevant and useful content. It is important that the pages that the website is linked to has a good page rank, and good quality content. Internal linking is also important since this will usher the Google bot to read other important pages of your website as well. Besides, linking is a proven way to increase the time a visitor spend on a website.


Google authorship entails linking content to a Google+ page so that the popularity of the account gets more visitors to the page as well as help the Google bots determine the quality and ranking of the website. Though the new feature, the Google authorship feature is catching pace quickly as a way to build a website’s credibility.

Get notified whenever we post something new!


Create a website from scratch

Just drag and drop elements in a page to get started with Newspaper Theme.

Continue reading

Kidney Failure in Dogs, What you Need to Know

Kidney failure is a common problem in both cats and dogs usually associated with old age. It is a progressive and degenerative disease normally although there is an acute form. It is not common to catch the disease in...

How to Listen to Police Scanner Online

Interested in learning how to listen to police scanner online? Millions of people listen to police scanners online and on their mobile phones every day. What you’ll hear is real-time, live dialogue between various first responders and dispatchers. You’ll...

Sample Letter of Intent to Occupy

A sample letter of intent to occupy can be a very important document. There are times you are looking for a location to establish your business and you’ve just discovered the perfect one. However, there are a...

Enjoy exclusive access to all of our content

Get an online subscription and you can unlock any article you come across.