The consumer has changed, how they search for information to solve their problems, needs or concerns have turned to online channels where you can find almost everything you want.
Today if you do not find on the internet …. You do not exist, period.
The size of your company is not important, you presence on the internet if it is. So whether you’re a stationery, cosmetic, veterinary, bakery or service profeminist you must have an internet presence.
Today I share five compelling reasons why you should invest in these communication channels to be found by your customers and prospects, to sell more.
Search the Consumer Habits
When do we need to find a place to cover any personal, family or professional need Internet we go right? Before we could go out to seek or revise telephone directories, but today’s reality is that wherever we go we take with us the access to the information we need at the moment: the Internet.
So is not present the great Google search on your business is automatically out of the game.
So the first reason that your microenterprise must be online is because there you will find mainly your potential customers.
The quest for speed and immediacy Consumer
Online channels have allowed easier access to the information sought by the consumer, so too have been transformed into a consumer who demands speed and immediacy, which conceived as possible only through the Internet.
With a click, I find the business I seek, with another click I can see the map to reach the same or a click I can call immediately. This simplicity to bring your prospects to your business you can only achieve through the internet, no other mass media is so straightforward, easy and immediate to the consumer.
So the second reason why your microenterprise must be online is because there can capture prospects directly, take them to your local or make a call easily.5 Reasons Why Your Small Business Should be online
Recommended more than advertising
Another major change in consumer habits is seeking confirmation in your online social environment, ie, seek the recommendation of people who have tried the product or service you offer in your business. And most importantly the view of a stranger in social networks, forums or comments that an advertising campaign.
So the third reason that your microenterprise must be online is because there will be easier for existing customers to recommend you, leaving your opinion of your business or providing sharing your content on their different social networks.
Price & Ranges
Surely you must understand that being on the Internet requires “investment” is not free if you want to do well, but we must also emphasize that it is much cheaper than any other means offline.
So the fourth reason why your microenterprise must be online is because you can reach more people, including only those that interest you (colony, sex, age, etc.) with a modest budget.
On the Internet you can measure almost everything you do marketing, promotion or advertising, this is great for businesses with limited budgets, since you can know within hours if the campaigns in Adwords, Facebook or any other network you are working or not . You can tell immediately if your website is being visited and by whom; and you know if your email marketing campaigns reach their destination and are read, shared or not.
So the fifth reason why your microenterprise must be online is because you can measure your results and thus optimize your budget so that it achieves concrete results, such as more visits to your local, more calls and more sales.
As always I hope this information will be useful and will encourage you to leave doubts behind and make your Micro Company has a presence on the Internet. Do not delete the map!