Have you considered what it will be like when no one visits your website? Days stretch to weeks, then weeks become months, and still your website is like the ugly duckling. Then you begin to doubt the sites analytics thinking maybe visitors just arent showing up in the stats, but its kind of hard to ignore the fact that no one is responding to the product or service you are promoting.
Not possible! you say. There are millions of people using the internet each day, and these millions are looking far and wide for solutions to all kinds of individual needs, right? So youre bound to get a small fraction of this traffic because youre building a website that offers something that some of these people are looking for, right? Its a numbers game, right? I hate ending all these sentences with right?, because you know what is coming next, WRONG!
The common misperception, or dream as it may be, is that there is enough business online to go around. Those entering the competitive business of affiliate marketing are faced with making many decisions. Add to this all the mechanical aspects of creating a website, applying to affiliate networks, and the tons of minutia that go into the process of taking a project to creation is daunting. Getting caught up in all this work, and the excitement creating a site brings, it is easy to miss whats really important.
If we assume that you are familiar with, or at least have some basic knowledge of website creation, and are able to network your way into one or more affiliate networks, this will still leave you with some important decisions. These decisions will make the difference between successful online marketing, and failure. The good news is that many have failed only to later find the magic that works for them (is that really good news?). Each time you fail it is a lesson in what not to repeat. The inverse is also very true in affiliate marketing. Once you find something that works, you will likely repeat it many times. You will often hear the terms rinse and repeat and scale it up on internet marketing forums. These refer to repeating what works. This may include additional sites with similar products or services, and similar marketing strategies.
Lets get back to the misperception I spoke about earlier regarding there being enough business for everyone to have a little piece of the action. It follows the same rules as wealth. I dont have the same wealth my neighbor has, and he doesnt have as much as the guy across the street. Some people are just better at creating and keeping money. The same goes for internet traffic and sales. Some people are better at finding a working model, and then scaling that model up, and diversifying. Some internet marketers have skill, some have luck, and some have both. Luck cannot be groomed so that leaves you and me to work on our skills, and if luck plays a part in our success then it is just an unexpected bonus.
Are you wondering what all this gibberish has to do with Search Engine Optimization (SEO), and how does it apply if you dont even have a website yet? You need to have something to optimize, yes? Read this very carefully. You are going to optimize your website, by optimizing your content and product, by optimizing your keywords, by using the right tools. You are going to do this in REVERSE order from what I just listed! If you get any step wrong, you are depending upon luck alone. I hate to mention this now, but there are also some subsets of these steps that you must get right also, but lets concentrate on the main steps, the rest will fill itself in once you begin.
Please look at the following and agree or disagree:
- A website must have visitors to succeed
- The visitors must be looking for the content/solution you offer
- Your potential visitors must be able to find you
Hopefully you agree with all of these statements. These are all tied together very closely, in more ways than one. Ill show you how and hopefully teach you a lesson I wish I had learned prior to making website after website, all of which were a painful part of a steep learning curve. I would rather avoid the curve and take the straight road when it comes to my time and money.
Lets begin with the visitor that you wish to attract to your website. Ask yourself how they will find you. They will type in some words in a search engine like Google, Bing, or Yahoo. These words are called keywords. Before you say you dont need a primer on keywords hear me out please. The keywords which the potential visitor types in will bring up the SERPs (search engine results pages). Does the potential visitor find you, or someone else? How many pages will this potential visitor scroll through to find a possible solution to their need? Not many. The first result on page one of the SERP typically gets 40% of the clicks. The percentage drops sharply as you move down page one, much less the results for the following pages. Your goal is to be on page one, and hopefully the first result on page one. This where the keywords come in. keywords have competition. Some keywords have massive competition.
Your product or service will also have competition. Some have more competition than others. This is why you are going to pick a product or service to promote that has relevant keywords available with manageable competition for those keywords. In order to accomplish this I would recommend that you find a professional keyword research tool, and that you learn how to use it. You will need to take potential keywords, determine the search volume for them, and also research the competition for your potential keywords. The importance of picking the right keywords where you are competitive cannot be overstated. Remember the ugly duckling? Thats not what you want your site to be, its a lonely feeling.
The product or service you decide to promote is dependent upon your ability to find low competition keywords. Regardless how much you want to promote a particular product, be mindful that websites without traffic are not profitable! Taking a competitive product and then trying to force irrelevant keywords into building traffic is like trying to substitute water for charcoal lighter fluid.
Your challenge is to find a product or service with viable keywords as outlined above, using a keyword research tool that you understand how to use. Once you have selected your online marketing campaign and have relevant low competition keywords, only then will you build a website around this product, and incorporate your keywords into your sites content, and on-page SEO. Do NOT get these steps in the wrong order!
Achieving success in affiliate marketing is possible by following several key principles. Always be mindful of the competition you are facing, and understand your own abilities and limitations. After many hours of work, you may just find a golden niche that works for you. After that, just scale it up!
For more free tips visit: Keyword Search Tools