MailChimp is a web based email marketing service with an amazing suite of tools. With more than 95 million email messages being sent every day, MailChimp is the most viable way for a business to get the word out to consumers as well as other businesses. One important thing to know about MailChimp is that it is totally free if you are sending less than 12,000 emails a month to less than 2000 email accounts.
Business to business email marketing has never been easier as compared to when you use MailChimp. With this service, you can easily segment your mailing list in order to target different audiences. In the case of B2B marketing, this can be different industry segments that you are trying to reach out to. This way, you can easily send a customized message to each of these industry segments all at once.
MailChimp gives you an opportunity to create your own newsletter or you can even use one of the many elegant templates available. There is also an RSS to email option that automatically sends out your newsletter as soon as you update your blog. This way, your work is made much easier and updating your peer business becomes as easy as posting a new blog update.
In terms of analytics, there is no tool that can match MailChimp when it comes to providing insight about your email marketing campaigns. You are sent a report with detailed information about who is opening your newsletters and so on. This way, you get to know whether your emails are being opened or not. There are also very handy apps that allow you to make use of the powerful service from your android or iOS device on the go.
When it comes to keeping the conversation going with other businesses, MailChimp does an excellent job. It is affordable and quite powerful for email marketing therefore giving you better value for your money. One great example of a company that makes use of MailChimp for marketing is Duxter which is a video games company. This company has been able to reach out to a massive audience of gamers with ease using MailChimp.