Best Global Brands – Chevrolet

Chevrolet’s distinctive bowtie insignia is as recognisable as the leaping springbok that graces the rugby jerseys of South Africa’s on-field warriors. With sales around the world far outweighing the market share in the US, Chevrolet has developed into a truly global brand, with its best ever world-wide sales recorded in 2011.

Cool new product line-up

Once defined by classic sports cars, fuel-injected engines and V-8 powered roadsters, Chevrolet has introduced a novel product line-up that includes Utes, crossovers, cool city cars, comfortable compact MPVs and eco-friendly extended range electric vehicles built to take the guilt out of touring.

Amongst the fleets of cars for sale in Cape Town, discerning buyers will be seduced by the alluring range of Chevrolet models that are currently available to caress, covet and eventually own. Car dealerships are so enamoured with Chevy’s bankability, they are offering memorable models at special prices!

Chevrolet cars Cape Town

Chevrolet is well represented in Cape Town by a comprehensive stable of authentic ‘thoroughbreds’:

• Aveo hatch and sedan, a subcompact motor vehicle marketed in 120 countries under five different brands
• Chevrolet Captiva, a good looking crossover SUV
• Cruze, a sub-compact crossover SUV that has taken the world by storm
• Optra, a compact Chevy succeeded by the Cruze
• Orlando, a five-door, seven seat compact MV
• Sonic hatch and sedan, second generation Aveo marketed locally as the Sonic
• Spark and Spark Lite, a popular city car that punches well above its weight
• Utility, a trendy coupe utility that is a variation of South Africa’s favourite Opel Corsa utility

Record global sales

The new Chevrolet portfolio has proved to be a major catalyst for growth, with over 15 global markets reporting record Chevy sales last year. South Africa, for one, racked up an impressive 50 percent year-on-year increase!

The bosses at GM aren’t taking all the success lying down, they are more determined than ever to get the brand to the dizzy heights experienced prior to GM’s multi billion dollar bail out. The aim is to boost ‘Chevrolet, the brand’ to the same prominence and profitability as Coca Cola, Apple and Google!

High tech marketing

A new generation Chevy crew has been ensconced into the revamped offices in Detroit, offices that now feature high tech video game consoles and trendy top end furniture. Marketers are able to view product placements and advertising opportunities ‘live’, enabling the brand to grow and go viral across the entire planet. At the same time, the profiles of target consumers have been completely overhauled for better understanding of the market.

Where to find great Chevy deals

Purveyor of new and used cars in Cape Town, Reeds Motor Group is the largest GM dealership in the city and features the exclusive Chevrolet range. Browse their website right now for Chevrolet special deals, to download the specs of your favourite make and model or to make an enquiry online and join the 4.76 million motorists world-wide who invested in the Chevrolet brand last year!