Despite the many benefits of blogging for small businesses being widely recognized, many such companies dont have a blog, or if they do it is stale and rarely updated. Understandably: As a small business owner, its easy to be too busy for blogging. However, if your goal is to create an audience and reach new potential customers through your blog it is necessary that you make the time, or pay somebody to keep your blog updated for you.
Writing regularly helps you create a following around your business, but its also a great way to force yourself to stay up to date with your niche. The more you get used to write regularly, the less difficult it is to do it. Its like going to the gym, once it becomes part of your routine you find yourself there without even thinking about it. Reserving a couple of hours over the course of a week to write will help you make it part of your working routine, instead of something to do when you are not busy with something else, which is to say, not really often.
There are several techniques that you can use to improve your business blogging skills. For example, if you find it difficult to find easy things to write about keep a notebook nearby and jot down anything interesting you come across while browsing the Internet or reading the newspaper. Writing posts ahead of schedule is also useful, as you can use them as fillers when you dont have time to write a new post.
Its difficult to say for sure the ideal number of posts you should publish each week, as it depends on your audience and niche. However, aiming for at least two or three posts a week, especially if you are just starting, its your safest bet. However, if you want to blog your way to business success you should make sure you create a regular pattern, as people will come to expect new posts and may lose interest if you are too irregular.