Corporate Web Design: How It Drives Business Success

While the Internet grows rapidly as a source of information, it will be difficult for customers to know about your business without seeing them on the Web. Research shows that a corporate web design can influence a buyer’s decision. As a matter of fact, 67% of business professionals in the United States regard having a web site as an important tool in building a brand’s credibility and in winning the customer’s trust and loyalty. Here are other reasons why you need a professionally designed page online:

Improved customer service – Having a corporate web site is like having a personal assistant 24 hours a day, 7 days a week. Even when you’re not working, it can provide the information your customers need. What kind of business do you have? How much are your products? How can they contact you? These are things that you should not worry about. Let your site do the talking while you focus on improving your brand.

Increased advertising efficiency – Unlike print advertising, a web site is more dynamic and easier to maintain. You can use it as an online brochure or catalog to keep your customers informed and updated about your business. So, maximize your resources and use it in promoting new products, upcoming events, discounts, and other announcements.

Wider audience reach – Having a web site allows you to reach more than 2 billion potential clients worldwide. A lot of companies, nowadays, use different marketing strategies to increase their online visibility, such as:

  • Blogging
  • Search engine optimization
  • E-mail marketing
  • Webinars
  • Info graphics
  • Public relations
  • Question and answer web site
  • Forums

A Good Web Site – According to research, 94% of Internet users are more confident in doing business with companies that have professionally designed network sites. Here are important points that you may consider in creating a corporate web design:

Load Time – Keep your page load time to 2 seconds. Research shows that 40% of online visitors leave sites that take more than 3 seconds to load.

Color scheme – Colors do not only enhance the overall appearance of a web site but also conveys message, invokes feelings, and affects site’s performance.

Layout – Almost 70% of Internet users read lists that have bullet points while most readers only scan the first few words of subheadings and paragraphs.

Design – A corporate web design may be improved using links, social media, and logos/testimonials of famous clients.