News Creating an Organizational Culture That Encourages Employee Motivation and...

Creating an Organizational Culture That Encourages Employee Motivation and Retention Culture


A company’s culture is the distinctive, unwritten, informal code of conduct that governs its behavior, attitudes, relationships, and style. It is the essence of “the way we do things around here.” In many small companies, culture plays as important a part in gaining a competitive edge as strategy does. Culture has a powerful impact on the way people work together in a business, how they do their jobs, and how they treat their customers. Company culture manifests itself in many ways—from how workers dress and act to the language they use. Although it is an intangible characteristic, a company’s culture has a powerful influence on everyone the company touches, especially its employees.

An important ingredient in a company’s culture is the performance objectives an entrepreneur sets and against which employees are measured. If entrepreneurs want integrity, respect, honesty, customer service, and other important values to be the foundation on which a positive culture can flourish, they must establish measures of success that reflect those core values. Effective executives know that building a positive organizational culture has a direct, positive impact on the financial performance of an organization. The intangible factors that make up an organization’s culture have an influence, either positive or negative, on the tangible outcomes of profitability, cash flow, return on equity, employee productivity, innovation, and cost control. An entrepreneur’s job is to create a culture that has a positive influence on the company’s tangible outcomes.

Sustaining a company’s culture begins with the hiring process. Beyond the normal requirements of competitive pay and working conditions, the hiring process must focus on finding employees who share the values of the organization. In winning workplaces, small companies “treat workers fairly, often generously; respect their personal lives; provide opportunities for development, and endow their jobs with meaning and fun,” say the editors of Inc. magazine, “In return, those employees bestow their best ideas and efforts on the business. They pull together through change and hard times.”

Creating an Organizational Culture That Encourages Employee Motivation and Retention Culture
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

Latest news

Japanese Owl Meaning and Symbolism

If you're wondering about the Japanese owl meaning and symbolism in Asian cultures, the Owl, along with Maneki Neko...

What Are the Signs of Depression in Women

Gender and depression have long been the scope of research in the field of emotional disorders; most authors believe...

Top 7 Superfoods for Men to Stay Young

Superfoods are generally regarded as targeted foods that provide the maximum nutritional benefit - thus these foods are nutritionally-dense...

Best Brain foods for Kids – Boost Brain Power and Keep Sharp

A child's brain is developing rapidly and if you want them to improve their performance in school and their...

7 of the Best Brain Foods for Studying

The foods that you eat can improve the functioning of your brain. Just like drugs, foods have amino acids,...

B12 Shots for Dogs – 10 Key Benefits

The end of 2010, my little dog -- a 7-pound Papillon -- became very stressed after a flood in...

Must read

Online Courses FAQ

Training empowers - we all...

Best Anti-Aging Face Cream to Sensitive Skin

We all vision being forever young, and never looking...
- Advertisement -

You might also likeRELATED
Recommended to you