When your a brand lets take a brand that I work for rent to own experts. Social media does matter because you want to let people know that you are there to help them online with their questions. Its large if you want to have a good ROI with your business and social media.
Being able to get to your costumers questions online is huge because you want to be able to keep them as a customer and one thing to remember or keep in mind is that there are no “stupid” questions when it comes to business and branding.
In the niche I work in people may ask how to sign up for a program that allows them to get into a house and there for I would direct them in to one of our rental program guides where they can get all the information they need. That would be great customer service in the niche.
Most companies in my niche don’t even answer the phone so that could be a leg up for my social media presence and branding for rent to own homes.
There are a lot of social media platforms to watch over with branding online there is Twitter, Facebook, and Linkedin that all can get customers leaving questions and you want to get the best review that you can so there is software that you can use to manage these accounts better. The software that I like is called Hootsuite.
With thousands of people online daily there could be a lot that is said about your company. Many companies have to keep an eye out for it because it can ruin your brand or make your brand online. Responding to customers online in a timely fashion can build up your reputation to a company that cares about what their customers have to say.
Don’t be overwhelmed with social media get the help you need there are a lot people looking for jobs and to be honest social media managers are great jobs for college students because they are online all the time and they can start good conversation to their friends about the brands they market for .
So keep this in mind if you want your brand to make it online start listening to what people are saying and join the conversation.