Well, it may not be the most expensive in the world, but it is certainly the most expensive pizza I’ve come across, especially as it’s just a take-away.
Here is a comparison of a Domino’s pizza against similarly sized and topped pizzas from other sources. Delivery or transport costs are not considered.
Location: Domino’s
Pizza: Create Your Own pizza with two additional toppings, ham and mushroom.
Size: 11.5′ (medium).
Price: £10.19
Location: Da Sandros Italian Restaurant
Pizza: Pizza ai Funghi di Bosco with prosciutto ham added. The mushrooms are wild mushrooms sautéed in garlic, and the pizza also has herbs and parmesan cheese shavings.
Size: Approx 11′
Price: £9.25 standard price, £8.25 on Early Bird menu.
Location: Pizza Hut
Not the ‘All You Can Eat’ weekday buffet or any other offer.
Pizza: Thin Create Your Own pizza with two additional toppings, ham and mushroom.
Size: 11′ (regular).
Price: £8.45
Location: Other local take away. These are all fairly similar in price, so this is more of a generic listing.
Pizza: Ham and mushroom.
Size : 12′
Price: £5.60
The quality of a Domino’s pizza is comparable to other take aways and Pizza Hut. It is inferior to the Italian restaurant by far, yet the Domino’s pizza is more expensive. The price for a pizza from Domino’s is almost double that of a comparable local take away.
I don’t know what the extra is that you’re paying for; it isn’t food quality, portion size, the need for the company to provide a restaurant and staff or even home delivery, as their delivery charge – and the benefit of free delivery on orders over a certain amount – is comparable to other local take aways, with the exception that many of the latter will provide a free item (usually a garlic bread) when an order over a certain amount is placed.
Domino’s do sell pizzas at a similar or cheaper price than the other places, but these pizzas are tiny, usually half the diameter – or less – of the comparably priced pizzas.
