New Product Marketing Tools
One of the most challenging tasks for any business is introducing a new product to the market and convincing consumers to give it a shot. Commonly people only go for products they have been accustomed to. A very small percentage of buyers will be willing to try a new product other than what they usually buy. The key to experiencing higher sales for your new product therefore is reaching as many people as possible as this will increase the likelihood of having more consumers trying out your product. Only effectual new product marketing tools can help you achieve this.
One of the new product marketing tools that can produce outstanding results for your business is creating a business website. The modern consumer is more rational than before and will only be willing to spend his money on a product that he believes will benefit him. For your new product to start selling highly consequently it will be important for you to educate your target customer base on what they can get out of this product.
On the other hand, the few who will have tried out the product will need a way to send their comments back to you. Feed back is always integral for its through their comments that you will know the modifications that you can do to your product to ensure that it meets the expectations and needs of your prospects satisfactorily. Having a business website not only enables you to pass information about your product/services to your prospects but also makes it possible for your customers to post their comments back to you.
Marketing through social networking websites forms the core of online marketing techniques and Facebook being so far the most popular social networking site, is effective for marketing a new product. Facebook first and foremost has an advertising forum where people who visit your page will go to for information on the various products that your business is offering. Besides make good use of your fan pages and your walls posting relevant information to your customers often. But bear in mind that this is a social networking site where people love being engaged so if you make a single post and take eternity to post any other information, your product may never bring the kind of sales you are dreaming of. Keep information flowing, make your friends always have a reason to check on your page. That way, word about your unique product will quickly find its way to the market.
Your Profile Speaks Volumes
If Facebook is one of the new product marketing tools that you have decided to use, there are a few tips that youll need to consider when creating your account. To begin with, choose an appropriate account photo. Let your profile picture match the kind of business you are running. If it is a cosmetic business for instance, let all visitors in search for cosmetics know that they are in the right place just from the profile picture that you have chosen. There should be no guessing if you understand what I mean.
Secondly and most important, your profile should have a brief explanation of what your business is offering. Remember you will only have a few minutes to impress the viewer, so make it precise and be as relevant as possible. Simply sell your business as best as you can through the profile information posted.
Finally there are many social networking sites that you can use besides Facebook. To fasten results and increase the number of people who will receive information of your product globally, use several other sites like twitter, MySpace and YouTube in addition to Facebook. The combined use of all these new product marketing tools will hardly fail you.