Quality backlinks to your medical website helps boost your image and your search engine optimization efforts. However, traditional link building techniques have taken a back seat with Googles Penguin updates. It is no longer possible to boost your Search Engine Result Page (SERP) ranking by building large number of back links. You have to watch out for link quality as Penguin penalizes sites which try to get higher SERP ranking through unnatural and poor quality backlinks. In fact, if the recent Penguin 2.0 update has affected the ranking of your medical website, you should be reevaluating your link building strategy. Professional SEO link building services can help.
Quality Link Building Strategies for Effective SEO
Penguin targets how you acquire your links. The common issues with the websites hit by Penguin are paid text links with exact match anchor text, links from sites flagged as spammy or malware, and links from low-quality articles focused only on anchor text. It penalizes websites using black-hat SEO techniques such as keyword stuffing, cloaking, or participating in link schemes.
A professional SEO company can provide your medical facility with quality link building to avoid getting penalized by the Penguin algorithmic updates and resolve all these link issues. They would evaluate your link profile, clean it up if necessary, and ensure that the content of your medical websites is capable of attracting good quality back links from the right sources.
Features of Quality SEO Link Building Services
Quality link building can help ensure consistent ranking for your medical website even with search engine algorithmic updates. A professional SEO service provider can achieve this by implementing the following:
Link Relevancy Your SEO service provider would create back links from relevant and authoritative sites to enhance your medical websites importance and relevancy. For instance, links from respected sources of information and links to informative articles would work just great. Links to sites that are irrelevant to your practice are avoided.
Better Internal Linking After Penguin, one of the strategies to avoid is linking to the home page of your website as this could appear as spammy and unnatural. Your SEO experts would link to your sites internal pages and blogs for more natural linking. For instance, linking to a page that showcases a new technology or service that your medical practice is offering, is a great way to attract more targeted traffic.
Anchor Text Diversity Care is taken to provide anchor text diversity. Using the same anchor text for almost every link can invite Penguins wrath. For instance, if you are a plastic surgeon in Houston, your SEO team would build links using different anchor text such as Houston plastic surgery center and Houston plastic surgeon instead of just plastic surgeon in Houston. Varying anchor links in a natural manner helps build high quality links.
White Hat Techniques A reliable SEO company would build your links using only white hat techniques (legitimate strategies which adhere to search engine guidelines). Blog commenting, guest blogging, social bookmarking and consistent article marketing are some of the safest techniques to overcome Penguin and get natural links.
Social Media The social media optimization services that a professional SEO company provides would link your medical websites to various popular social media platforms such as Twitter, Facebook and Google Plus. Social signals in the form of retweets, likes and +1’s from these channels would allow your content to reach your targeted audience. Quality link building also involves sharing informative content on your site on different social networks using various plugins and other tools.
Choose the Right SEO Package
There are many medical SEO companies out there and you need to choose the right one to get effective SEO link building services to avoid getting penalized by Penguin. Choose a company that can provide you with an affordable, customized SEO link building package. Consider the following factors when you choose a package:
- See if the services that the package includes can meet the SEO goals of your website
- Make sure the cost of the package is within your budget