Essential tips to help you design a user-friendly mobile website

The constantly evolving technology has left little to imagination. With smartphones and tablets gaining an upper hand over the more traditional desktop computers, it is important that you have a mobile website for your business as well. The fact that these smartphones and tablets can be used while on the go makes it a much viable option. With the stress that people in a competitive environment are living in, and the numerous deadlines that they have to keep up with, they may be left with little or no time to relax and browse through the internet while sipping a hot cup of coffee. Therefore, mobilising a business website can ensure that your visitors are constantly in touch with your products and services even when they are travelling and are on the go. However, as a website designer, you need to make sure that while you are looking out for the website to be attractive and alluring, you must also ensure that you do not overlook the usability factor of the website. After all, there is no point in staring blankly at the website if the content is not legible or the navigation is difficult. Given below are some important tips that every website designer must comply with when designing a website for a mobile device.

1.) The screen resolution is very crucial:

Designing a mobile website to suit the appropriate screen resolution can prove to be a daunting task especially since there is a glut of varying screen resolutions that need to be catered to. For instance, the iPhone 4 has a screen resolution of 640 x 960 while several devices running on Android have a different screen resolution. Besides, the iPad and other tablets have an approximate screen resolution of 768 x 1024. Therefore, a web designer must estimate the approximate screen resolution that will suit all types of mobile devices. Therefore, web designers face a challenge to come up with a screen size for the website that will be uniform across every mobile platform. This saves you the time and trouble of having to recreate one website several times just to make it compatible with the varying screen sizes.

2.) Keep the design as simple as possible:

When it comes to designing a website for mobile devices, you must always remember that less is more. Keeping the design to a minimum not only adds on to its beauty but also makes the website more user –friendly. Besides, your visitors browse your website to meet certain requirements. If that particular requirements gets hidden behind the gaudy designs, the user will not benefit from your mobile website and will therefore, opt for a competitor website.

As a rule of thumb, shun the use of tables and frames. These formatting options create hassles while surfing through the mobile device. Adding more designs will make the mobile website heavier, thus increasing the loading time for every link that is clicked by the visitors. Therefore, you must take out any content or formatting that adds absolutely no value to the website. Include only what is needed and keep the design simple.

3.) Divide your web pages into smaller segments:

Some mobile websites display all the content on one single page making it excruciatingly painful for people to read the content that they wish to read. Therefore, to get access to a particular post, they may have to scroll all the way to the bottom of the webpage. This can be daunting and over time, can result in loss of visitors.

To counter this problem, ensure that every new post is linked to a separate page to make the mobile website more user-friendly. In such cases, a visitor will get access to the post that they wish to read by simply clicking on a text link. However, the formatting needs to be impeccable when doing this. As a rule of thumb, always avoid including horizontal scrolling as this can annoy the users. Besides, using single columns is a great way to direct maximum attention towards the major content.

4.) Have the selected link displayed in a different colour:

Just like a website running on a desktop computer, a mobile website too, will have several sections containing varying content that may be of interest to the user. Therefore, it is important that you design the website in such a way that the colour of the background and the selected button changes when that particular button is clicked. This will ensure that the users are aware of exactly what content they are looking at. Besides, you can increase the size of the buttons that are clicked to make easy distinction possible.

However, while you ensure that the links and the buttons are highlighted, you must also ensure that the text is large enough to make the selection process easier, since smaller text can cause a user to click on one link but get access to a completely different link.