Everyone is a salesperson. Whether you have a tangible product, a skills or a service, the act of getting someone to visit your website, contracting to utilize your service, or having someone purchase your product is selling. Even something as basic as a job interview is more about selling yourself than it is about your educational background or work history.
Whatever your product is, I have found that the answers to the following four questions have always helped me to keep focused on my business:
- WHO DO YOU KNOW THAT WOULD NOT BENEFIT FROM YOUR PRODUCTS?
- WHO HAVE YOU SPOKEN TO THAT WOULD NOT BENEFIT FROM YOUR PRODUCTS?
- WHO HAVE YOU MET THAT WOULD NOT BENEFIT FROM YOUR PRODUCTS?
- IS THERE ANYONE WHO WOULD NOT BENEFIT FROM YOUR PRODUCTS?
The overwhelming answer to these questions is NOBODY!!! (I know this is the negative way of looking at things, but I find that starting with the negative and turning it into a positive is more motivating for me.) It took me time to realize this fact and considerably more to apply it to my business. At first, it was awkward for me to bring up my product to strangers: store clerks, phone solicitors, the mailman, my childrens friends and their parents, neighbors, my doctor, etc. Each time I did, the overwhelming response was positive and it made it easier the next time. On the phone, a simple I invite you to check out my website at www. . . starts the conversation. Many times, I end up giving a mini presentation to answer their immediate questions. When I have the opportunity of face to face contact, I give them a business card and ask them to check out my website and let me know what they think. EVERYONE I COME IN CONTACT WITH IS A PROSPECT!!
At the very least, if they show any interest in the product, I offer to follow up with them at a specific time and date. I make sure that there is ample time for them to have reviewed my website. In addition, I stress that they can call me anytime if they have a question before our scheduled appointment. Its a win-win situation!
I feel that by sowing lots and lots and LOTS of seed, then encouraging whatever sprouts with more information; I will reap a huge harvest over time. I guarantee that without encouragement and follow up, nothing will happen.