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Find your target audience: speak the same language your web page visitors do

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To achieve the best SEO results you must keep your targeted audience in mind. As an online writer who possesses some knowledge about search engine optimization, you know that you have to write content for your site visitors, and not just for search engines. If you give your visitors what they are looking for, their satisfaction will translate into link popularity, which will eventually lead to good scores and higher ranking in Google’s SERPs and other search engine return pages. SEO assumes that you evaluate your web page visitors on a regular basis.

What is targeted audience?

Your targeted audience is a group of people that you are trying to reach through your online writing, SEO efforts and online marketing. Web users or searchers who visit your web pages are your target audience, and not only that; targeted audience is composed of those site visitors who take action while spending time on your web pages. This action is called conversion and to achieve conversion you must set conversion goals. Conversion goals may be easily described using 30 day or 60 day challenges as an example; online writers start a challenge with the purpose of accomplishing certain goals: click-through, sales, registration of new members on a website, having people subscribe for a newsletter or more specifically to earn, let’ say, 50$ a day with Google AdSense, or start earning 1000$ a month with Amazon.

You can easily track and evaluate your web site visitors with Google Analytics, a powerful tool that gives you the option of setting conversion goals and watching their performance. When you click Edit on the dashboard of Google Analytics, your Profile Settings page for a given web site will appear and right there, below main website information, you have the possibility to create up to 20 conversion goals for that web page.

Speak the same language your web page visitors do

When I say “speak the same language”, I don’t mean English, German, Italian, etc, but I am referring to the entrance keywords your visitors used while searching the web just before they ended up on your web page. What keywords are people more likely to use when searching the Web to find information about search engine optimization: SEO or search engine optimization, SEO tips or SEO methods and/or techniques?

If your articles include the keywords your real and potential visitors use to search the web (assuming you find the right balance in terms of keyword density and placement), you are optimizing your web page for your targeted audience.

Example: If your conversion goal is to generate more sales through Amazon and you are writing about PlayStation 3, your main focus is to generate more traffic from a target audience who actually wants to buy a PlayStation 3 system or PS3 games.

  • If you concentrate on drawing visitors searching for the term PlayStation 3, you may be missing traffic from people searching online PS3, PlayStation 3 buying, PS3 games for sale, etc. Therefore, make sure to check your analytics to see what keywords people used to find your page, how they behaved on your page (did they take any action), etc. Then go back and edit your article: include exactly those keywords that correspond to searches and organize your content so that you can expect conversions from these keywords.

Doing research and analyzing the keywords and phrases that users are searching for on the Web is simply figuring out the terminology people are using while surfing on the net – it’s their language.

Tracking your target audience with Google Analytics

When you click View report for a given website on the dashboard, a page appears with all the reports showing the performance of your web pages – you can view report for:

  1. visitors overview,
  2. map overlay,
  3. traffic sources overview and
  4. content overview.

All four reports tell you something about your web page visitors. By tracking their behavior you can improve your search engine optimization, especially with keywords and a better linking strategy (to draw more traffic and reach conversion goals).

Analyzing your site visitors is called first-level metrics in implementing web analytics for the first time. To understand your web page visitors you must have a clear insight into the visitor metrics:

  • how many visitors do you receive daily?
  • what are your most visited web pages?
  • how long do visitors stay on each page (average visit time on site)?
  • how often do your site visitors come back?
  • how many of your visitors bounce off (visit a single web page and soon leave the site)?
  • what is the average visit web page depth? Do you notice a difference among referrers?
  • what is your average conversion rate; are there any sales, clicks, registrations, etc?

Web analytics is what you do if you are using Google Analytics, this means you measure the performance of your site (visits, site visitors’ behavior, entrance keywords and all other great tool features), you watch the change (reports are never static, there is always “movement” on web sites unless they are performing badly) and you analyze all the data.

Targeting audience with Google Trends: how to discover popular trends based on different search queries

Using Google Trends as a tool to target audience and draw traffic is disputable because it sometimes takes up to six months before your article is properly indexed by search engines and over that time trends will most likely completely change. Yet, if you have already built your profile in different social networks and you have hundreds or thousands of followers, then you might be having enough traffic to take advantage of Google Trends, too. This tool can help you target your audience and identify your online articles and/or sales marketing opportunities. In later stage of your search engine optimization campaign, this kind of knowledge can be useful for effective SEM optimization [search engine media optimization]. Google Trends is a facility showing what keywords users are searching for on a daily basis and thereby, it can help you with your keyword research. A similar tool is Google Insights for Search which offers a visual representation of regional interest on a country’s map.

Steps to find your targeted audience with Google Trends:

1) Navigate to Google Trends (www.Google.com/trends)

2) Type the keywords you want to optimize for your niche.

  • Google Trend Tool will show you the trend history based on the keywords you entered and the results will be separated by world regions, cities and languages.
  • See the traffic trend for your keyword on the presented graph.

3) Change all regions to the country of your choice.

  • Results will be limited to traffic from the country you selected.

4) Click More News Results to check out news articles from past years.

Although Google Trends may be useful, there is no doubt that Google Analytics can help you target your audience and implement all SEO strategies effectively. You can find many articles explaining how Google Analytics works on the Web, but for most people a useful book about Google Analytics helps better to organize new knowledge in the field of web analytics and apply that knowledge during SEO process. Brian Clifton published the 2nd edition of Advanced Web Metrics with Google Analytics, a five-star Amazon product for marketers, vendors, consultants, Webmasters and all other people interested in learning the best practices of Google Analytics.

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You may also want to read:

SEO help: link building and types of links explained

SEO quotes: A Collection of Search Engine Optimization quotes from SEO experts

Google Analytics: how to exclude your IP Address with Filters

How to link your Google AdSense Account with Google Analytics

Making money online: how to get started with search engine optimization (SEO) – Seekyt.com

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© 2011 Jasmine Vitarelli

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Find your target audience: speak the same language your web page visitors do
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

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