News How Good Lighting and Design Leads to Successful Business?

How Good Lighting and Design Leads to Successful Business?


Besides other techniques to drive clients such as sight and sound, lighting too offers a good return on investment given its overall impact on a business. Very less people look out for businesses that are dimly lit since they convey an image of untrustworthiness.

The use of natural basically gives a business an open and cheerful look and actually can boost sales. Saladworks, a chain of fast-casual restaurants based in Conshohocken, Pennsylvania, recently redesigned its stores to minimize the use of fluorescent lights and to include a glass front and skylights that allow in more natural light.

A series of studies by energy research firm Heschong Mahone Group found that stores using natural light experience sales that are 40 percent higher than those of similar stores using fluorescent lighting.98 In a retail environment, proper lighting should highlight featured products and encourage customers to stop and look at them.

Sustainability and Environmentally Friendly Design
Today, more and more businesses are designing their office buildings in more environmentally friendly ways not only because it is the right thing to do but also because it saves a lot of funds. Firms are also using recycled materials; installing high-efficiency lighting, fixtures, and appliances; and using Leadership in Energy and Environmental Design (LEED) principles in construction and renovation. McDonald’s franchisees recently opened restaurants in Chicago, Illinois; Riverside, California; and Cary, North Carolina, which meet LEED standards.

The restaurants generate a portion of their own electricity from photovoltaic solar panels and even contain high-efficiency appliances; furnishings made from recycled materials (including denim) and renewable resources, such as bamboo and sun- flower seed board; water-conserving plumbing fixtures that will save 550,000 gallons of water annually in each outlet; permeable pavement that minimizes the runoff of rainwater into city waterways; and cisterns that collect rainwater for use in landscape irrigation. The restaurants use Solatube lights providing natural lighting to most of the buildings (and reduce energy consumption by 24 percent) and energy-saving LED lighting that adjusts automatically to complement the level of natural light. A roof garden on the Chicago restaurant not only is attractive but also insulates the building naturally. McDonald’s even used paints that do not emit chemical odors. The company plans to build more “green” restaurants in the future.

Good lighting and environmentally design can help you get good returns on your business. Move higher!

How Good Lighting and Design Leads to Successful Business?
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

Latest news

Japanese Owl Meaning and Symbolism

If you're wondering about the Japanese owl meaning and symbolism in Asian cultures, the Owl, along with Maneki Neko...

What Are the Signs of Depression in Women

Gender and depression have long been the scope of research in the field of emotional disorders; most authors believe...

Top 7 Superfoods for Men to Stay Young

Superfoods are generally regarded as targeted foods that provide the maximum nutritional benefit - thus these foods are nutritionally-dense...

Best Brain foods for Kids – Boost Brain Power and Keep Sharp

A child's brain is developing rapidly and if you want them to improve their performance in school and their...

7 of the Best Brain Foods for Studying

The foods that you eat can improve the functioning of your brain. Just like drugs, foods have amino acids,...

B12 Shots for Dogs – 10 Key Benefits

The end of 2010, my little dog -- a 7-pound Papillon -- became very stressed after a flood in...

Must read

11 Questions to Ask Your Doctor or Pharmacist About Your Medical Prescriptions

You have to protect yourself against medical prescriptions...

Hot Air Balloon Rides MN – Minnesota From the Air!

Looking for hot air balloon rides? MN has...
- Advertisement -

You might also likeRELATED
Recommended to you