As a small business owner, you can benefit massively from outsourcing some of your in-house jobs to an outside company to handle for you. When you only have a small team of staff to run a business, it doesn’t always make financial sense to give them all of the jobs to manage, as the large amount of work that goes into running a business can be overwhelming. However, not all jobs can be outsourced effectively and you will need to be able to identify which tasks are easy to outsource and which are best handled by your own staff.
It is important to always be looking at ways to save money, especially when you are running a small company that you want to grow. Hiring new members of staff to add them to your own in-house team of staff can be expensive, as you will not only need to provide them with a salary but also with the following expenses:
- Sick pay
- Holiday leave
- Perks such as dental packages
- Maternity/paternity leave
- A work space with equipment
All of these things quickly add up and this is why outsourcing certain jobs can be a more efficient way to run a small business.
So, which in-house tasks can be tackled effectively by an outside company?
Let’s take a look at some of the best types of jobs that are easy to outsource:
Having a random member of staff handle your incoming calls is not an effective way to ensure your calls are being answered professionally. Being able to outsource your call handling to a professional answering service is a productive way to grow a small company. It is always important to make sure that all of your phone calls get answered and when you only have a small team of staff, this isn’t always possible. People take lunch breaks, time off to have a cigarette and have to concentrate on doing their own job, which means they might find themselves away from their desk for periods of time throughout the day. By hiring someone to handle your incoming calls for you, you don’t have to fork out to hire a receptionist, which in turn means you don’t have to buy a new computer, desk, chair and telephone – not to mention find the budget to pay them a salary.
Here are some of the jobs that will be handled when you outsource your call handling:
- Your calls will be answered in a professional manner using your company name
- You can manage which calls are forwarded to which departments
- This service is usually available 24 hours a day, seven days a week
- Messages can be passed onto the relevant departments via SMS or email
This service is popular with small to medium sized businesses that don’t have the budget to employ a fulltime member of staff to manage their incoming calls.
Here are a few of the key reasons why it is vital to ensure all of your incoming calls are answered properly:
1. You never know what a telephone call will be about, so missing just one call can mean you miss out on an opportunity to grow your business
2. When clients make a phone call, they expect the call to be answered in a professional manner and this isn’t always possible when you have any member of staff answering the incoming calls
3. If an incoming call is not handled in the correct way (i.e. not put through to the correct person) it can give a bad impression about the professionalism of your company
Knowing that all of your incoming calls will be answered and that all of the messages will be taken and passed on to you just the same as if you had a fulltime receptionist working for you minus the cost, will give you peace of mind to continue doing your own job to the best of your ability.
Having a marketing department to manage your advertising is not something that many small businesses can afford to do. Control of your marketing can easily be handed over to an outside company and you can leave it up to them to promote your brand and increase your client list without having to pay fulltime staff members. It is vital to always have an effective marketing strategy in place and this will save you both time and hassle compared to hiring someone in-house.
Social Media Management
Another important part of running a modern business is having a strong social media presence. However, being able to afford to employ someone to do your Facebook updates and Tweets for you isn’t always a possibility, which makes this another great job to outsource.
Here are some of the most popular social media platforms used to boost brand awareness:
All of these platforms can be used effectively when it comes to promoting anything from a new product to a sale, and while many business owners will set accounts up when they first get going with their new business, many will forget to do regular updates and this will leave clients looking elsewhere for what they want.
Appeal to your Customers
People don’t have time to find companies to help them nowadays, so you should work on the assumption that potential new clients are always busy and it is down to you to do your marketing well to make it easy for them to source you. This means outsourcing jobs such as your social media management and your marketing and once all of your new clients begin to call your office to find out more about your services or your rates, it is equally as important to ensure that these calls don’t go unanswered.
Identifying which jobs can be outsourced effectively is important as this will help you to grow your company without you having to spend more than you can afford to on new members of staff to work in-house.