Business flyers have been proven effective for many years now. If you have an event, for instance, what better way to promote it and let the public know than with a well-made flyer? Flyers haven’t yet lost their appeal as so many businesses and promoters still use flyers despite the proliferation of other means of advertising.
But if you are planning an event or would like to promote a sale, a store opening, or a product or service, you will want to make sure that your flyers gets more than a passing glance. So how do you do this? Let’s find out.
The importance of planning your flyer’s content and overall message
The first thing you have to do before you even begin to sit down and think about your flyer’s design is plan its content and message. You have to determine what your goals are. What would you like to achieve by giving out these flyers? Would you like people to learn about your shop or services, or would you like to get people to attend a special event or opening? By determining your goals and what you would like to achieve from the beginning, your message will be loud and clear.
Once you have determined your goals, the next step is to create a compelling message that will grab the attention of the individual it is handed to. But here’s one tip: just like with any other written advertising material, you don’t want to confuse your audience with too much information. As a matter of fact, the simpler your message is, the better. If you put too much content into your flyer, your target audience will be inclined to just throw it away after a second’s glance.
Make use of a headline
What you should remember is that every flyer needs a main headline. You need to come up with a main headline first before you do anything else. But, unlike newspapers, the headline of your flyer does not actually need to be at the top – you can place it at the bottom or in the middle, as long as it is easy to recognize, with a larger font and some good graphics.
Don’t forget the who, what, when, and where
In your quest to produce the most brilliant flyer ever, don’t forget the most basic information: the who, what, when, and where. If you don’t have this, then your flyer is basically useless. Make sure this information is prominently displayed, either on top of the headline or below it. This is where the use of bullet points comes in handy as well.
Make use of bullet points
If you want to impart a clear and concise message, you should make use of bullet points. Bullet points are a great way to emphasise certain information, such as the date and time of a sale or an event and where it will be held. But, at the same time, don’t go crazy with the bullet points, either. Loading your flyer with too many bullet points will just have the same effect as putting too much information on it.
Choose high quality images and graphics
Of course, what flyer isn’t complete without images and graphics? We are all attracted to the visual aspect of objects, and your flyer is not an exception. That being said, you want to choose the highest quality graphics and images you can find (or create) for your flyer, as low quality graphics and images will just give your audience the wrong impression.
What you can do is seek help from a professional flyer printing and brochure printing service so you can take advantage of their expert recommendations and advice, not to mention their state-of-the-art printing that is guaranteed to take your flyer to the next level.