Once you decide to finally hire a marketing agency that will, hopefully, increase your customer base and enhance the exposure of your brand; it goes without saying that you will want to get the most for your money. Today, most business owners have myriad choices when it comes to their marketing agency and it has become more difficult than ever before to make the right choice. There are a number of things that you need to consider and that you can use to determine whether this particular marketing agency is as good as they come.
1. They will have great reputation
Reputation is everything in the marketing business and the first step in finding a great marketing agency for your needs is checking the reputation of the several agencies that you are choosing from. You have to look at their past work, how successful they were and what other people have to say about them. The truly great agencies will also gladly share the testimonials from their pervious and current clients. You may also look for any awards that they might have received in the past.
We do have to add one thing, though; there are sometimes small and new agencies that may not have been able to build a reputation but which will do a great job. You sometimes need to look in hidden places for real talents.
2. They will have a body of work behind them
Never go for a marketing agency that does not have a significant and amazing body of work behind them. You may not be able to hire the agency that does work for Nike or Pepsi, but they will still need to have experience in the field and some great marketing campaigns behind them. Another way to check how they do their job is to see how they are marketing themselves. This ‘meta-marketing’ is often a great insight into their proficiency.
3. They will not be afraid to try new things
Marketing is an industry that changes and fluctuates at breakneck speed and it is absolutely essential that your marketing firm does not lag behind. The easiest way to check this is to take a chronological look at their body of work and see how quick they are to implement new solutions and new techniques. However, be sure that you are not fooled by marketing agency that tries to dazzle you with new and revolutionary tactics that are masking the fact they are rudderless.
4. They will work well with you
This falls into the ‘duh’ category a bit, but it is more important and more sensitive than you’d think. Namely, there are some truly great marketing agencies out there with whom you will not click in any discernable way and which will not be able to do the most they can for you. Marketing can be a personal industry and it may depend on a number of factors other than sheer numbers. You need to be sure that your agency will work for you in every way possible and that you will always be on the same page.
