You’ve heard that content is king, right? Boo, that’s just the beginning of the story.
Guess who is queen?
You’ve got to feed them exactly what they want – remarkable content. Remarkable content that jumps out of the page, gets read, virally shared and linked to. Only this type of content rises to the top of Google’s SERPs.
And when you hit the top of Google’s SERPs, it’s a traffic party because 60% of clicks go to the top three search results. Really, the importance of great content cannot be overemphasized.
Seth Godin said it well in his best-selling book, Purple Cow, “Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.”
But the question remains…
Is your content capable of winning readers and Google? Or will it be pitifully crushed into the abyss of common noise?
The best way to create remarkable content is to place yourself in the shoes of your readers. When you see a headline as yours on the web, what would you expect from it?
Everyone is very busy these days so, if you’re going to take a reader’s time, it better be worth it.
When you land on a webpage and you don’t find what it promised to give you, what do you do? You keep staring at it like a zombie? Of course not! You close it – even if it’s run by your best friend.
So, how do you make your content useful?
Breathe before your write (BBYW)
Breathe what you teach; live what you speak.
Of course, it’s possible to teach something you haven’t tried before however, it’s easy to differentiate a book-coach from a life-coach.
A book-coach tell you what to do; a life coach tells you why and how to do it. Which are you?
People really don’t believe the perfect-life-story where there’s no tragedy. If your life’s story has no tragic moment, quick, take out your car and ram it into the nearest tree. Just kidding!
Really, if you’re going to convince people to walk the same path with you, you had better inform them of all that lies ahead. So, put off your mask and tell your story.
The cool part about this is that it builds empathy. Jon Morrow does this well on Boost Blog Traffic.
Even if you’re given another MLK speech that pumps you up, without a detailed step-by-step guide, you’ll never get to climb Mountain Everest.
You want your content to solve problems right? Then, don’t just identify the problems and give a general one-size-fits-all solution.
Get your hands dirty. Get down to the nitty-gritty and show confused readers what steps to take to solve their problems.
When you deliver what you’ve promised in the headline, in a simple and straightforward manner, you’ve put smiles on the faces of your readers, and they become prospective customers.
So, if you want to stand out, you should be ready to do what others are not doing.
Give purely useful content that will change your readers. Teach them what you live and not merely what you read. Get real and pull off your mask then, give details on how they can solve their problems and you’ll become a happy blogger with happy readers.
Remember that while content is king, your readers are queen. After all, without them, you wouldn’t be blogging in the first place. And without SEO, your awesome contents will remain pitifully buried.
Get your pen now and write down a post that will flag down Google’s search engine.
I’ll be waiting to read it.