Business How William Lauder Expanded The International Brand Presence Of...

How William Lauder Expanded The International Brand Presence Of The Estee Lauder Company


The Estee Lauder Company in America had very humble beginnings. It started off with a small manufacturing company with just four beauty products with women. Thanks to the passion and devotion of its founder Mrs Estee Lauder, the Company grew in leaps and bounds to become a beauty industry magnet today- a strong leader in the American personal care and cosmetic industry. Today, all the best brands of skin care, hair care and personal care belong to The Estee Lauder Company. The products are skin tested and they are allergy free. Moreover, they work amazingly for both men and women.How William Lauder Expanded The International Brand Presence Of The Estee Lauder Company

Thanks to William Lauder, the products of the Company are not confined to the USA alone. He managed to make the brands cross national barriers and make their foray into nations across the world. The William Lauder affair with the Company is one of the best periods it has faced in the past few years. William is the grandson of Mrs Estee Lauder and equally successful with outstanding business acumen like his grandmother. He believes in making the customers delighted with the products and brands of the Company. His innovative way of keeping them engaged online and getting their feedback has helped The Estee Lauder Company to focus better on the image and quality of their products.

People across the world choose brands from The Estee Lauder Company blindly because they mean high quality, safety and great effects. The William Lauder affair with the Company started in 1986. He was quite successful with his novel concepts and ideas. This led the Company to progress rapidly. William was an excellent team player and he managed to win the trust and deep respect of his peers and his colleagues. He was quickly promoted in the Company. He was the man behind the increase of the market shares of the Estee Lauder Company.

He created the novel idea of a store within a store and he managed the retail and distribution channels of the business seamlessly. The Company rapidly expanded under his leadership and guidance. The Estee Lauder Company was not only the first choice in the USA but people from across the world also started flocking stores to buy products. This was encouraging for the Company. William Lauder also effectively governed and looked after market campaigns that really took the Company to newer heights and further expansion both in the USA and world rapidly!

How William Lauder Expanded The International Brand Presence Of The Estee Lauder Company
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

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