News Importance of Satisfying your Customers

Importance of Satisfying your Customers


Many businesses have lost sight of the most important component of every business: the customer. Entrepreneurs must realise that everything in the business—even the business itself—depends on creating a satisfied customer. The rewards for providing excellent customer service are great, and the penalties for failing to do so are severe.

Lost sales are only the beginning of a company’s woes. Unsatisfied customers are likely to tell their poor experience to family members and friends. This negative word of mouth has a detrimental effect on the offending company. These disgruntled customers exact revenge over their poor treatment, however. These days, a company that provides poor service may find itself being panned on Facebook, Yelp, Twitter, YouTube, or a blog.

Smart companies are rediscovering that unexpected, innovative, customized service can be a powerful marketing weapon. Perhaps the most effective marketing tool is satisfied customers who become passionate brand evangelists for a company. Providing incomparable service is one of the most effective ways to attract and maintain a growing customer base. Successful businesses recognize that superior customer service is only an intermediate step toward the goal of customer satisfaction.

The best companies seek to go beyond customer satisfaction, striving for customer astonishment. Smart entrepreneurs create reasonable expectations among their customers and then exceed them, knowing that those customers will generate positive “buzz” for the companies, which is more valuable and more effective than the most expensive advertising campaign.

Certainly the least expensive—and the most effective—way to achieve customer satisfaction is through friendly, personal service. Numerous surveys of customers in a wide diversity of industries—from manufacturing and services to banking and high tech—conclude that the most important element of service is “the personal touch.” Calling customers by name; making attentive, friendly contact; and truly caring about their needs and wants is much more essential than any other factor—even convenience, quality, and speed! In our society, business transactions have become so automated that the typical customer is starved for personal attention. Genuine customer service requires that a business bridge that service gap, treat each customer as an individual, and transform “high-tech” applications into a “high-touch” attitude.

Importance of Satisfying your Customers
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

Latest news

Japanese Owl Meaning and Symbolism

If you're wondering about the Japanese owl meaning and symbolism in Asian cultures, the Owl, along with Maneki Neko...

What Are the Signs of Depression in Women

Gender and depression have long been the scope of research in the field of emotional disorders; most authors believe...

Top 7 Superfoods for Men to Stay Young

Superfoods are generally regarded as targeted foods that provide the maximum nutritional benefit - thus these foods are nutritionally-dense...

Best Brain foods for Kids – Boost Brain Power and Keep Sharp

A child's brain is developing rapidly and if you want them to improve their performance in school and their...

7 of the Best Brain Foods for Studying

The foods that you eat can improve the functioning of your brain. Just like drugs, foods have amino acids,...

B12 Shots for Dogs – 10 Key Benefits

The end of 2010, my little dog -- a 7-pound Papillon -- became very stressed after a flood in...

Must read

Guide: How to Find a Good Dermatologist

Taking a risk and putting your face into someone’s...

Is it OK to Drink While Trying to Conceive?

Drinking during pregnancy or while trying...
- Advertisement -

You might also likeRELATED
Recommended to you