If you are a service provider or are selling your product online, a pricing table is so much more than just an element where users can click through to your payment processor. Its actually a place where you can include all the important details of your product or service and provide a call-to-action to further entice the user to make the purchase. When it comes to creating and building websites, designers are using advanced techniques and new technology to craft the perfect site. This often means combining an easy navigation layout with a professional looking design. However, it seems that many designers are still using old pricing tables on websites.
There are 3 main things to consider when you are thinking about pricing tables. First, make sure the pricing table is easy to access; it might be best if placed at the bottom of your homepage or on the page of the respective product/service that you are trying to sell. Second, maintain your design and layout throughout the whole site. In other words, if you are using a certain color on your home page then be consistent, dont switch it up and change everything around. Third, be concise and give your users the information that they need, but dont ramble on and include unnecessary details. Make the most important information the easiest to read by using different styles and font sizes.
When you are designing a pricing table its good to have some inspiration for you to work with. Instead of searching the internet for hours trying to find sites with great pricing tables, you can simply take a look at pricing page inspiration. The giant retailer has launched The Everyday Collection campaign that gives the glossy, high-fashion treatment to average grocery items like eggs, laundry detergent, prenatal vitamins, and even a steak.
The 30-second commercials are fast-moving, entertaining, and fun to watch. Target noted that its probably the first time a retail grocery store has used this type of media to promote the goods, and hopes to invite consumers to share and talk about the ads.