Internal Link Building: Linking Up Articles to Increase PageRank

Article writing is not the only task to complete if you want to make money on an article writing site. With articles come links and with quality links comes the increase of your webpages’ PageRank. The rewards of implementing an excellent internal link building strategy can be enormous. Assuming that you’ve got excellent content on your webpage, it may become a valuable resource of information, reference oasis and the bull’s eye of desirable pageviews with the help of internal linking.

Many online article writers overlook the importance of linking up their articles and the role their internal linking structure plays in the PageRank ‘contest,’ especially if they are trying to rank for multiple keyphrases. Also, many article writers publish articles on various topics and sometimes they simple don’t have an article base around the same topic, big enough to be able to include inline text links (internal links). This results in having orphaned articles (you can read about them in the text below).

Everybody talks about linking and backlinks, but external links are not the only links that count; external links (coming from other websites) play an important role, but they are not the only type of links crucial for the best article performance, especially in terms of usability.

This is the official statement about internal linking on the Google Webmaster Central Blog:

Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot’s ability to find your site’s pages and ensures that your visitors can navigate and enjoy your site.

The Benefits of Internal Link Building

Internal linking is not necessarily the most important of all the necessary SEO steps, but it makes your webpages more user-friendly, increases the total number of pageviews, makes a difference regarding the first page and second page rankings, and it can make all the difference in the world if you want to rank your webage(s) for multiple keyphrases.

Internal links are easiest to attain and maximize because they are on your webpages and you have complete control of them – if used properly, internal links can be a great SEO armament in getting your pages indexed, ranking for keyphrases and increasing the PageRank.

· Web indexing

Internal links will help you to make sure your webpages are properly indexed by web crawlers (also known as robots and spiders – computer programs used by search engines to provide up-to-date results based on users’ search). Web crawlers like anchor texts (clickable content-relevant words) in a link and so do your visitors (under one condition: that the links provide additional information on the topic and related sub-topics in a high quality article). Internal linking structure using anchor text links will increase the number of pages your author profile (and/or website) will be credited with by search engines and the number of keyphrases you have the potential to rank for. If you use internal link building to increase your Pagerank, you may notice that you are ranking on the first page for keywords and phrases you never targeted or thought you’d rank for.

· Ranking for keyphrases

If you want to reach the top positions in Google for multiple keywords and phrases, you must set a goal and define which pages should rank for which keyphrases. Using the keyphrases in anchor text will be the best internal link building strategy because web crawlers will see them both as relevant keywords (or phrases) and links. Various usability studies have shown that users are more likely to click on inline text links because they feel natural.

While working on your internal link building strategy, make sure that your contextual links make sense from a user’s point of view and link up your topic-based articles on the site or other writers’ articles using the referral program. Always choose the keywords related to the topic you’re covering in your article, related keywords based on relevant sub-topics and latent semantic content for better latent semantic indexing. Check all the keyword variations and avoid using the exact same phrases in anchor text because search engines might identify these as artificial. Pay attention to the surrounding text because it adds contextual value to the link.

· Increasing your Google PageRank

A smart internal link building strategy can increase your Pagerank even for keywords you never thought of ranking for. Here’s a useful tip to increase your PageRank: if you are writing about several different topics, write a decent article about each of the topics and include the links to your other articles in the same group. Then edit your bio on your profile page and add the articles containging all the relevant links to your other articles on the same topic – they will be in the function of a ‘home page’ for the topic you’ve written about. The closer the pages in clicks from your profile page, the higher the value (or PageRank) the page is assigned. Don’t forget to comment on other articles, but remember that ‘Great article!’and ‘Thanks for sharing!’ aren’t complete comments – add a sentence or two to explain why you found their articles interesting. Each time you comment, you’ll get an automated link to your profile page, and keep in mind that your comment will be displayed on home page for a while and on the Latest Comments page, too. This is the closest you can get to the surface of the website from the deep levels where your articles are.

Internal Links and The Referral Program

This section is for Seekyt members; newbies or old veterans, let us all be reminded of what internal links are and why you should use the referral program.

Internal links are hyperlinks pointing to another article in the same domain. This means that if you link to your own articles or to articles written by other Seekyt members, you use internal links. But why should you link to other writers’ webpages?

Every time you link to another user’s article, you can include your referrer ID at the end of that link. If a visitor follows the link to that other user’s article (with your ID in it) and signs up for Seekyt in the next 30 days, you’ll be credited for referring the new member and the reward will be a revenue share 25% of time based on ad impressions on the webpages created by this new user. The user you’ve referred will still earn from ads 75% and those 25% will be given to you by Seekyt.

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But, what if you have orphan and/or dead-end pages on your article writing site? It may seem that linking up these articles isn’t possible, and hence, getting the chance to increase PageRank or position in the SERPs.

However, you’ll find a detailed explanation about de-orphaning orphaned articles and making dead-end pages alive in the following article:

Applying Internal Link Building On Orphan Articles and Dead-End Pages

If you have positive or negative experience with internal link building and linking up your articles to increase your PageRank, tell us about it in the comments below, ask a question or send the link to this article using the sharing buttons on page.