Keep in touch with your customers

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Having the best product on the market is not enough to make a difference in the eyes of your clients. People are more likely to buy even a lower quality product if they’re treated well. Sending mailers is a very valuable tool to show your care to the important people of your business – your buyers.

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80 percent of your revenue you get from 20 percent of your customers

One of the main rules that every small business owner has to know is 80/20 rule: 80 percent of your revenue comes from 20 percent of your customers. It means that you have to do everything you can to keep customer loyalty on a very high level. Sending mailers and coupons is a great way to keep your best customers with your company and boost your revenue.

So when is the best time to send a coupon or mailer? Christmas? Easter? Every week or every month? Or maybe on their birthday? The answer is very simple; since businesses are customer-oriented, send them whenever you can. The important thing here is to send “just enough” mailers: not too much, but not too little.

You should never ever forget to send a personalized birthday card

Certain businesses, especially restaurants and spas, tend to see an increase in business around certain holidays or celebrations. To those businesses especially, your client’s birthday is the “must send mailer” day. You should never forget to send a personalized mailer to let them know they’re really important to your company. Send a coupon or discount and make your customer happy with a real birthday present from your company.

Mailers that you send to customers greatly improve the image of your company, so you definitely want to incorporate tools to appear more professional. Marketing experts encourage business owners to use services of printing companies and graphic design experts to create business greeting cards. offers great service and low prices on all our printing products. Our experienced graphic designers and marketing specialists can help you create a professional company image.

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Keep in touch with your customers, Seekyt
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.