Low To No Cost Marketing Plans: What Marketing Strategies Can You Include In It?

Low to No Cost Marketing Plans

Low to no cost marketing plans is very cost-effective and helpful especially for small businesses. It is a basic rule in business administration to establish a well-structured business and marketing plans before engaging in any business whether it’s small or large. This is because marketing skills and strategies are necessary to attract customers. Planning beforehand some options you can take can guide you in your next moves. That is the main objective of creating marketing plans. With that, what are you options when it comes to no cost or low cost marketing plans and strategies?

Search Engine Optimization (SEO)

Internet marketing is one of the most advanced and fastest ways of gaining consumer attention. If you know basic mechanics involved, you can actually market your businesses for free. All you need to do is to affix appropriate keywords and let the search engines rank you into the top spot. However, as simple as it sounds, knowledge on computer technology and keyword inputs is imperative. Another option you can think in regards to this option is to hire competent individuals to do it for you. Compared to media commercials and other advertisement options, this would actually cost you less.

Viral Marketing

Another low to no cost marketing plans is to consider viral marketing. Technically, reading long worded articles is not everyone’s favorite pass time. Sometimes it only takes one video clip or a flashed ad to gain customer’s attention. That is one form of viral marketing.

To expound further, the concept behind viral marketing is the “word of mouth”. Meaning, if a satisfied customer appreciated your service, he or she will most likely recommend you without any rewards or compensations involved. However, in regards to viral marketing, your main goal is create a tagline for your brand in any format you prefer and make it viral phenomena. This is easy because you only need one copy and with the internet as its peak as a prime information disseminator, it would spread out in just short period of time for a minimal amount or even for free.

Social Marketing

In the context of marketing plans for small businesses, social networks are a must. Building a reputable position in a large market area requires you to start low. However, when it comes to social networking sites, you can actually market you products for free yet in a huge amount of populace. All you need to do is to create an alluring and credible profile and post links and images that would direct them to your home page. Just remember to interact with your target consumers to avoid being labeled as a spammer.

Postcard Marketing

Most companies used postcards as part of their marketing plans because of efficacy if administered correctly. Why so? This method is inexpensive. Furthermore, allowing consumers to contact you for free is efficiently gain consumer’s attention. However, knowing and understanding postal guidelines is a must. One must be able to keep track of these postcards and know where and when to disseminate it.

With these strategies, you can expect that your low to no cost marketing plans can stable enough to heighten your products and brand especially when you’ve done your research regarding consumer demands.