Marketers Go Where Folks Hang Out

In the early 1920s when television was just on its experimental phase, advertisers already understood that there was a potential markets this medium can open. As the people became more and more reliant on the TV as a means of information and entertainment, companies began entrusting the marketing of their products and services to advertising firms that dealt mainly with the audio-visual medium. The success of the format made TV adverts a staple in any advertising plan.

Every country pursues TV advertising differently. In some nations like South Korea, Germany, and the United Kingdom, it is quite constrained, and every marketer is bound by specific guidelines. In contrast, some countries–like the Philippines and Bangladesh–have a relatively free hand in television advertising, as marketers are for the most part regulated by the television network itself.

This isn’t a big concern in the sphere of marketing. There are means around the rules that enable marketers to get their client’s brand name on TV. Turning away from the medium means losing opportunities and markets, and translates to profit losses.

The decline of television and the emergence of the Internet

When the TV advertisement boom in the United States began in the latter part of the 1950s and continued on into the late 1990’s, no one anticipated that it would immediately find a deserving rival in the form of an unknown, arising medium. The Internet was then simply a tool for huge research outfits and nobody recognized that it would be the principle of search engines that would propel its popularity. When Yahoo and Google began the search market, the advertising arena evolved, and it changed the most for television, since folks were slowly becoming more reliant on the Internet than on television.

By no means is the TV an inadequate advertising medium; in fact, television adverts are still a good advertising bet– marketers still channel a lot of cash into their TV advertising efforts regardless of the unstable state of the economy. However, there is no refuting that the widespread reliance on the Internet has decreased the appeal of TV ads for companies. The evolution of the Internet has created a portal for different marketing methods that are more inexpensive than existing promotional media. Processes such as PPC and Search Engine Optimization are now preferred, but it is the latter that has garnered unparalleled success in the online marketing front. From this, a number of business ideas were born, such as White Label SEO, reselling, and commercial web design.

Advertisers trail the folks

Since an advertiser’s job involves convincing individuals to get specific products and services from their clients, it simply follows for advertisers to go where the people presently are. When individuals were just into print media, comic books, journals, newspapers, and paperbacks were filled with adverts that pitched certain brand names. When radio and TV broadcasting arose, commercials became the fuel of the advertising business.

There might be those who would illustrate marketers as parasites, latching on to different media until better selections make themselves available. Yet being a parasite in the world of advertising is a positive thing, for going to places where there are no potential markets is absolutely an ineffective move .

It’s clear where the individuals currently are. They can be found on the Internet. Therefore, it’s not shocking to find that advertisers are on the Web too.