Would you like to connect with a wider audience on social media? Well, as a small business owner, you can use social media to accomplish a lot even with limited resources such as time. Traditional marketing can be a huge strain on your finances especially for a small business. However, social media marketing is very low cost and you get to have a direct line to existing and prospective customers. However, you may not be willing to spend lots of time into learning how to use the best tools in order to make social media management for your business a breeze. In the next couple of sections, we are going to take a look at some of the main tools which are essential for small businesses. Every situation is unique so it is always advisable to use the tools provided and tailor a system which will work for you.
First and foremost, you need to determine what you are trying to achieve. You need to decide the type of audience you are trying to reach so as to tailor your social media plan to reach these people. Assuming you already have a presence on a social network of choice, managing social media should not be hard. You are most probably making use of social media channels in order to drive traffic back to your site in order to market your business.
1. Google Analytics
You can make use of Google Analytics in order to determine whether your social media presence is making a difference. This is made possible by the powerful social media analytics that are built into the tool. With analytics, you can be able to determine whether your social media efforts are paying off or not.
This is a URL shortening service that can be used to share links to social media. One huge benefit of using such a service is that in addition to URL shortening, they also offer analytics and tracking so that you know how many people clicked on the link you just shared on social media. You can even see what network the person clicking on the link was using which helps in segmenting users based on the social network they are using. This way, you can focus your efforts on the areas that have best results and capitalize on this.
This is an amazing tool that helps you to post or share to all your social networks. As the owner of a small business, you dont have the time to go to each social network individually and post the same content over and over again. With this tool, you do all this from a single centralized location.
This is a service that helps you share content from your favorite sites on your social media profiles. This way, you are not sharing about yourself only but others as well. This way, you get to provide more value to your audience resulting into higher engagement and retention.
With several social networks and different passwords, keeping track can be an issue. However, LastPass enables you to keep track of all your online passwords from a single account. Literally, this is the last password you will ever have to remember. This can come in very handy when you need to log in to multiple sites with different passwords without having to remember the password for each.
The tools listed above can be very useful for managing social media for small business since they require minimal time to set up and help you keep track of all your social media engagement while lessening the workload for you.