Online Article Writing and SEO Glossary: Page D

This SEO glossary page lists article writing and SEO terms starting with letter D.

To learn about terms starting with E, please scroll down to the bottom of the article.

Dangling link

In SEO terminology, a dangling link is the type of link leading to a dead-end page (page that contains no other links).


In Google Analytics, the dashboard is the first section you see when you log in to view your reports. It is a selection of reports from the main sections of GA, but it’s not really a report in itself. The Google Analytics (GA) Dashboard is an overview area where you can change and add the selection of reports you are interested in.

Dead-end page

In SEO terminology, a dead-end page is a web page which has no outgoing links, thus creating a ‘dead end’leaving both the web crawler and the visitor with no other choice accept to bounce off (leave the site).

Deep web

The deep web, also known as the invisible Web, hidden Web, Deepnet, DarkNet, or Undernet, refers to content on the World Wide Web that is not part of the Surface Web (indexed by standard search engines). The web pages that are not reachable for web crawlers make part of the deep web.

Demographic targeting

Demographic targeting, also known as audience targeting, is an SEO strategy targeting a specific group of people for advertisements based on a particular demographic characteristic. This can be done based on several targeting elements (combined or stand-alone), such as: gender, age, household income, household size and type, ethnicity, geographic region, etc.


Digg is a social news website. Digg users submit news stories which may be promoted to the front page depending on the number of votes – user-based ranking system maintained by the Digg community. For online article writers, the primary advantage of submitting links to their content (and a short description) is increased web page traffic and possible backlinks from bloggers and other article writers. Some SEO experts do not recommend content creators to submit their own content because it rarely makes the front page. Their advice is to ask a friend to submit your story instead.

DMCA complaint

The Digital Millennium Copyright Act (DMCA) is a United States copyright law which, among other things, criminalizes and heightens the penalties for copyright infringement on the Internet. The filing of a DMCA complaint is the process of reporting content that you believe warrants removal from Google’s services based on applicable laws. It requires completing a form which insures that Google has all of the information necessary to investigate your specific inquiry. If your content is stolen, copied and pasted elsewhere on the Web, by filing a DMCA complaint, you start a process of reporting copy infringement and removing the stolen content from other website(s).

DoFollow link

In SEO terminology, a DoFollow link is the opposite of the NoFollow link. DoFollow links are followed by search bots and credited as backlinks. The difference between a NoFollow Link and a DoFollow Link is that the DoFollow link has a special HTML Code inside that tells the Search Engines like Google to follow the destination inside the link (DoFollow tag). The primary advantage of a DoFollow link is in SEO benefits it can transfer to your web page, such as increasing the Google Page Rank of that page.

DoFollow tag

A DoFollow tag is an SEO term referring to an outbound link attribute. In a special HTML code of a DoFollow link, a DoFollow tag is the following: rel=’dofollow’

However, in DoFollow links, you’ll frequently find that the outbound link is given no attribute at all (which is not the case in a NoFollow link).


A domain (name) is an Internet Protocol (IP) resource – the primary protocol that establishes the Internet, such as:

  • a personal computer used to access the Internet,
  • a server computer hosting a web site,
  • the web site itself, or
  • another type of service communicated via the Internet.

Dynamic content

Dynamic content is the kind of content that changes regularly, such as blogs and articles published on an article-publishing platform (or other types of renewable content resources).

Dynamic web pages

Dynamic web pages are pages on the web which have been prepared with fresh information (content and/or layout), for each individual viewing (like the Seekyt home page, for example). They change with time, for example, based on user interaction and context.

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* This SEO glossary is under construction. The links to pages listing SEO terminology starting with other letters will be added soon.