Online Article Writing and SEO Glossary: Page F

This SEO glossary page lists article writing and SEO terms starting with letter F.

To learn about SEO terms starting with other letters, please scroll down to the bottom of the article.


Facebook is the most popular social networking Web site allowing people to build friend lists and interact with Internet users all over the world through profile pages, share links to different websites and web pages, videos, comments, and various technology applications. Using Facebook can help increase web traffic significantly. The most useful feature on your FB profile page is called the wall. It’s the place where you and your FB friends can post messages; you can promote what you want there and get feedback.

Fair use

Fair use is a doctrine in the United States copyright law that allows limited usage of copyrighted material, such as commentary, criticism, news reporting, research, or teaching without requiring permission from the original copyright holder. The exceptions of allowed use of copyrighted material (fair use) is covered by the Copyright code – section 107.

FAQ page

The FAQ (Frequently Asked Question(s)) page is the web page on a website listing all the frequently asked questions and answers (asked and answered in some context, and pertaining to a particular topic).


Web feed, also known as news feedor syndicated feed, is a data format (a list) used to provide users with frequently updated content. Users can subscribe to web feeds and be keep themselves notified of new content from their favorite websites or online article writers. Web feeds usually end with .XML or .RSS and include a list of the shortened version of the updated (or new) Web page.

Feed reader

In computing, feed reader, a.k.a feed agreggator od RSS reader, is an application or system which aggregates syndicated web content (such as blogs, Web 2.0 articles, news headlines, etc.) in which website material is made available to multiple other sites. The best examples are My Yahoo! and Google Reader, but there are many other successful online feed readers.


In the context of the Web, findability refers to the ease with which information contained on a website can be found, both from inside and outside the website (by users already on the site and by those searching the web using search engines).

Five Ws

In journalism and online article publishing, Five Ws (and one H) is a term used for information-gathering. These are: who, what, where, when, why, how. An article or report is considered complete only if it contains answers to all these questions.


Flickris an online community acquired by Yahoo! and a website hosting images and videos. the service is widely used by bloggers and article writers to host photos and videos on their blogs or in their articles. Flickr media are covered by creative commons licenses so you have to use Flickr images legally if you want to have them in your posts.

Forbidden search terms

For AdSense publishers, there are certain forbidden search terms or keywords (and links) to avoid (not use at all). These are keywords related to adult content (pornography), violent content, racial intolerance, gambling, etc. To see the full list of forbidden keywords, please check these Google AdSense content guidelines.


Forums on the Internet, also known as message boards, are websites (or web pages) where people (Internet users) can engage themselves in online discussions and hold conversations in the form of posted messages.


In article writing, the term frequency can refer to crawl frequency (how often web crawlers visit and examine web pages) or keyword frequency, also known as keyword density (how often authors use certain keywords in the text).

Fresh content

In article writing, fresh content is new content posted on web pages (in your articles or blogs). Search engines love fresh content and partially use the new information for rankings. You can always add fresh content to your pages by updating your posts with new information and commenting.

Fuzzy search

Fuzzy search refers to search queries in which users search the web using misspelled (fuzzy) keywords. This is a process or a search query showing results based on web locations which are likely to be relevant to a search even when the keywords don’t exactly match the query. In a way, fuzzy search operates like a spell-checker.

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A ? B ? C ? D ? E ? F ? G ? H ? I ? J ? K ? L

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* This SEO glossary is under construction. The links to pages listing article writing and SEO terminology starting with other letters will be added soon.