Online Article Writing and SEO Glossary: Page G

This SEO glossary page lists article writing and SEO terms starting with letter G.

To learn about SEO terms starting with other letters, please scroll down to the bottom of the article.


Gadgets, also known as gizmos or widgets, are small web applications used to provide specific functions, such as clock, hit counter, a note-taking application, etc. They are designed to run on a desktop or toolbar. You create a small program or application which may be valuable to visitors and post it for free download; media files, podcasts, videos, etc. Some people associate the term link bait with gadgets or gizmos.

GATC (Google Analytics Tracking Code)

The Google Analytics Tracking Code (GATC) a.k.a ‘page tag,’is a (hidden) snippet of JavaScript code added to every page on a website to enable Google Analytics to collect and report on visit data. Each Google Analytics account has a unique account ID in the form of UA-XXXX-YY. It must be used exactly as shown in your account.

Gateway page

Gateway pages, also known as doorway pages, are designed specifically to draw web crawlers, and they are useless to visitors.

Generic keywords

Generic keywords are keywords that are broad in nature. Compared to brand keywords, generic keywords are keywords that are not directly associated with your brand. For example, if your website (author profile if you are posting on an article writing or blogging platform) is about baby fashion, then keywords such as clothing, children’s wear, baby shoes, socks, etc. might be generic keywords for your site (web pages).


Geo-targeting is a method which involves the practice of targeting specific traffic by serving ads to a particular geographical area or population segment.

Goal conversion

Goal conversion refers to achievement of a preset goal. In SEO terminology, a goal conversion occurs when a site visitor completes a task you’ve previously defined, for example, clicking an ad or making a purchase through your Amazon referral tracker, or influencing users to sign up for the site as your referrals.


The company Google Inc. is an American multinational public corporation founded by Larry Page and Sergey Brin. It is based on Internet search cloud computing and advertising technologies, generating profit mainly from Google AdWords. In SEO jargon, Google refers to the biggest and most powerful search engine (one of the big three: Google – Yahoo! – MSN).

Google Account

Many people confuse a Google Analytics account with Google account. Google account is a way for Google to identify you as a person and participant in one of the Google product applications or programs. You don’t have to have a Google e-mail address to open the account – any other e-mail address will do. One you have a Google account, Google associates various services to that account, for example, AdSense, AdWords, Analytics, FeedBurner, Picasa WebAlbums, etc. You do have to sign up for each of these separately (using your Google account e-mail address).

Google AdSense

Google AdSense is a network based on contextual advertising and behavioral targeting. This Google program is the undisputed leader in the field of the easiest and most common forms of monetizing traffic based on contextual advertising. Google AdSense publishers post web content (complying with the Google terms of service and AdSense program policy), and based on this content, Google will display topic-related ads on those pages. These ads come from the Google AdWords platform. Each time a visitor on your webpage clicks one of these contextual ads, you receive ad income (a percentage of funds paid to Google for those clicks).

Google AdWords

Google AdWords is Google’s main advertising product. This advertising product offers CPC (cost-per-click) advertising, CPM (cost-per-thousand) advertising, and site-targeted advertising in form of text, banner, and rich-media ads. Advertisers choose the (key)words that should trigger their ads and the maximum amount they will pay per click. When an Internet user makes a search query on Google, advertisements for relevant words appear as ‘sponsored links’ on the right side of the screen, and sometimes above the main search results. On web pages created by AdSense publishers, the ads are placed depending on the default ad placement system employed by the webmaster (on most Web 2.0 sites), or depending on the chosen ad placement layout decided on by the creator of a given web page.

Google Analytics

Google Analytics is a free web site statistics application used to track web site performance. To access the program, one has to have a Google account (created by using a valid e-mail address and password). AdSense publishers should integrate their AdSense account with Analytics if they want to track AdSense performance, too.

Google cache

Google caches are copies of web pages stored locally on an Internet user’s hard drive or within the search engine’s database. Every search result includes a cached link. Following the cache links under the returned search results will take you to the Google cached versions of that web pages (copies of the pages as Googlebot discovered and indexed them), instead of the current versions of the pages. The cached version is what Google uses to judge if a page is a good match for your query. Because of these caches, when a user hits the Back button in their web browser, web pages load more quickly.

Google dance

Google dance is a term that refers to the period when Google is rebuilding its rankings by implementing their index update. In this period, usually 3-5 days, there are some evident changes in search engine result positions and fluctuations in the index size. This happens on average each month. During the Google dance, an important movement in search results may happen especially regarding Google’s cache of all indexed pages (because these reflect the status of Google’s last crawling). However, the update doesn’t just shift from one index to another at one point in time, but it rather takes a few days to complete.

Google Insight for Search

Compared to Google Trends, Google Insight for Search is a sophisticated and more advanced service displaying trends data regarding popular search terms. This tool will show you a visual representation of regional interest on a country’s map, display top searches and rising searches. The results can be divided into categories displayed for each of the search terms. When using Google Insight for Search, be careful to pay attention to keyword order because different results will be displayed for different keyword orders.

Google juice

Google juice is Internet slang referring to the value that Google gives to your site or web page. Apart from the high-quality, original content, Google gives a lot of weight to the number and quality of links pointing to your web site or page. That’s why it is often said that Google juice is the substance which flows between web pages via their hyperlinks.

Google Keyword Tool

The Google keyword tool is a free SEO tool designed for advertisers (participants in the Google AdWords program), but AdSense publishers use it to do keyword research for their articles because the columns in the tool show how strong the advertising competition is and how many people are searching for a specific keyword information globally (on a monthly basis). Broad match keywords (the default) much will not show you the best performing keywords so you should select the exact match keywords option to get the best results.

Google Trends

Google Trends is a free public web facility based on search queries in Google (search engine), that shows how often a specific search-term is entered in the engine, including the total search-volume across the globe, and multiple languages. The keyword research results are displayed on the main graph; horizontal axis showing the time, and vertical axis showing global search volumes. Below the graph, you’ll find information about search-term popularity based on regions, cities and languages. This SEO tool allows you to compare search volumes between two or more terms (keywords).

Google Hot Trends displays the top 20 hot searches that have recently experienced a sudden rise in popularity (fastest rising search-terms of the past hour in the USA).


Googlebot, also known as spider or crawler, is Google’s web crawling bot cataloging and indexing new and updated pages to be added to the Google index. The bot uses an algorithmic process in which computer programs determine which sites to crawl, how often, and how many pages to reach from each site.


In article writing, grammar is the set of rules that govern the composition of clauses, phrases, and words in any given natural language. Online article writers should pay special attention to spelling-check and grammar-check. Your online posts have to be understandable, written correctly, with a minimum or no grammar, spelling and punctuation mistakes.

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A ? B ? C ? D ? E ? F ? G ? H ? I ? J ? K ? L
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* This glossary is under construction. The links to pages listing article writing and SEO terminology starting with other letters will be added soon.