Online Article Writing and SEO Glossary: Page H

This SEO glossary page lists article writing and SEO terms starting with letter H.

To learn about other SEO terms starting with different letters, please scroll down to the bottom of the article.

Hallway page

A hallway page is a page which contains links to doorway pages or pages you’ve optimized for each search engines. It serves as an index to a group of pages that you would like the search engine crawlers to find. This page may also contain links to other subordinate hallway pages. When a crawler visits this page, it branches out and follows the listed links and other doorway pages and links listed on those pages. Theoretically speaking, the deeper crawled pages will rank higher than the hallway page, and higher than they would normally be indexed and ranked if submitted separately.

Google recognizes hallway pages created only to manipulate crawlers and search engines, which eventually ends up with penalizing the site (or author/subdomain). therefore, if you’d still like to create such pages, be careful not to include more than a dozen-30 internal links (depending on word count). Create the pages with your visitors in mind to ease navigation, and success will follow.

Heading tag

Heading tags are page tags for headings (titles and sub-titles) displayed using a larger size of the default font. There are 5-6 levels of heading (depending on the text editor), each using a slightly smaller font size (to see examples, please visit the submit page following the link in the header of this page – click the Formatting button in the text editor). They are necessary because browsers which don’t recognize style sheets (or use a user-defined style sheet) recognize headings, search engines identify keywords which are more important than the rest of the text on page. Also, software applications, such as screen readers and magnifiers, normally used by visually impaired (or blind), illiterate or learning disabled people, rely on headings to navigate the page.


The headline or title is the text at the top of the article indicating what the article is about. A headline’s purpose is to quickly and briefly draw attention to the text below the headline. In the online article publishing business, it’s a bit complicated to write eye-catching titles which are SE-optimized at the same time. In newspapers, journalists often use humorous or pun headlines including alliteration (the repetition of a particular sound in the first syllables of a series of words or phrases) or other literary techniques, such as wordplay, spoonerisms, rhetorical questions, etc. Online article writers should also pay attention to creating eye-catching and attractive headlines using the target keywords they would like to rank for.


Hits are not an accurate measure of a website’s popularity or traffic, but they are useful if you want to evaluate the requirements of your server (depending on the number and size of files which need to be transferred for one request); hits are requests to web servers for a file (files), such as web page, image, etc. The number of hits at the upload of a web page from a server is equal to the number of files requested, which means that one page load may equal to more hits (pages are often made up of multiple images and other files which increase the number of hits counted).

Home page

A home page, sometimes called the front page, (also written homepage), usually refers to the initial or main web page of a web site, but it may also refer to personal web pages, typically stored in the home directory of the user. Basic characteristics of a home page are that it contains the basic information about the website as a whole and it contains links to other parts of the web site.


HTML is an acronym for the HyperText Markup Language – the ruling markup language for web pages (a modern system for interpreting a text in a way that is syntactically distinct from that text). HTML elements are the basic parts of all websites and web pages. Namely, web browsers are intended to read HTML documents and convert them into web pages as they should be seen by visitors. So, browsers do not display HTML tags; they use them to interpret the content of a page and display it properly for web users or visitors.


Hyperlinks or links are references to data that the reader can directly follow with a simple click. A user following hyperlinks navigates or browses the web. Hyperlinks have anchors – locations within a document or inline text links from which the hyperlink can be followed. Hyperlinks are very important for both visitors and search engines which use the links to crawl the web. Hyperlinks come in various types and levels of importance, therefore, article writers should pay special attention to link types and definitions.

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A ? B ? C ? D ? E ? F ? G ? H ? I ? J ? K ? L

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* This SEO glossary is under construction. The links to pages listing article writing and SEO terminology starting with other letters will be added soon.