Some websites must have certain features which make you return to the website. You may not have realized but it is an emotional connection which establishes a relationship between you and the company. When designing a website you can make use of story-telling techniques in order to optimize emotional engagement. You can attain your design goals with the help of performance metrics. To understand a visitors behavioral clue you do not have to be face to face with them. In the case of a digital environment, you can ascertain a users behavior by judging his interaction with the platform. With the help of metric data measure the responses.
Adding a touch of emotions
Psychology is a strong weapon which you can make use of in web designing. Emotions have been classified into different categories by behavioral psychologists. As a user interacts with the platform an emotional engagement build up. This emotional engagement can be divided into four categories. They are attraction, investment, awareness and adoption. Some metrics which you have to keep a track of are page hits, impressions, page views and click through rates. You can conduct A/B testing on the micro sites. It is essential that you identify emotional image in the designing phase of the website.
Engaging users who visit
To optimize emotional engagement of the users, it is important that you create a dynamic website. This will help you to offer content to the users as soon as they land on your web page. You can make use of advertising platforms and referrals to establish credibility and trust. Another wise idea is to make use of emotionally rich images in the advertising messages. If your click-through rate is high, it indicates that your ad is compelling. To build trust, it is essential that you create a relevant architecture. Make sure that the bounce rate of your website is not too high.
Enhancing emotional engagement
The first impression of your website counts a lot. Boosting emotional engagement of a website indicates stronger and better user experience with the help of psychology. A lot depends on how your site appears in the search engine. Thus, emotional engagement begins before users land on your web page. What the users see in the search engines about your site will determine how they feel about the site. Make sure that the meta titles and meta tags are used effectively. At times, social media pages and press coverage also play an important role. When you optimize emotional engagement, it is important to keep the final goal in mind.
Taking care of visitor needs
In the theory of design, you can incorporate Maslows hierarchy of needs. In successful emotional web design, it is important to create the sense of belongingness. If you are creating an ecommerce site it is important to include shipping information, contact information and return policies. Emotional design has emerged as a powerful tool which can be used to create unmatched user experiences for websites. Before designing a website, it is important to ascertain your design goals. It is essential that you add an element of reliability so that users are ready to commit into a relationship with you.
Adding humor to website
You can add elements of humor in your to connect with the users. By bringing a smile on the users face, you can connect with him better. You can add humorous messages after you understand the audience and the context. Another emotional factor is the tone of voice which you use in the website. The first impression of the user depends a lot on the tone of voice which is used. By making use of the right elements, you can transform user experience from dull to boring.
Author Bio: Ronan Thomas is a web designer who urges designers to visit our blog. According to him this informative blog is a useful piece of content for potential designers.