Why does a smartphone company launch numerous options? Well, the answer is very simple. There is a huge pool of customers, which the company needs to deal with and different customers have different requirements when it comes to buy a product. There are devices, which have high screen resolution and brilliant camera quality. On the other hand, there are relatively cheaper devices with the features slightly moderate. Some handsets seem like combination or tablet and smartphone such as note 2 and 3 by Samsung, whereas some devices are stylish and smaller version of existing leading model, for example Samsung s4 mini.

However, S4 mini is not exactly similar to the actual S4 model. Though, it has numerous features exactly similar to that handset but it is different in various ways. Not just size of screen but various other features have been added and subtracted to make this device fit adequately in the budget and requirement standards of customers. This advancement and upgrade in existing popular series happens when proper research and development takes place. Leading manufacturers in smartphones sector have their dedicated market research teams established which work round the clock and put rigorous efforts to prepare the plan for upcoming products

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Their research is indicative of what the market is demanding and according to those new products is introduced and alterations and advancements in existing models are done. These altered models are launched with new names, so that customers can understand about those products easily and showcase their interest within the same. To capture a larger scale of marketplace, every manufacturer needs to come up with quality products but also cost effective products too. Not every customer can afford to put a lot of money in purchasing just a smartphone, he wants more features in relatively lower prices.

Therefore, the companies like Samsung have been able to win hearts of the customers and market share too because they focus on understanding the customer. Oct- Samsung s4 mini, S3 Neo and Grand 2 etc. are some of the examples, which have stood out as result of brilliant research in the product market. The customers have accepted these inventions and expect from the company to keep such launches ready for almost every season. As long as the wider scale of customers are able and ready to purchase products launched by any company, it indicates that the company is on the path of success.