If you are an aspiring blogger or online marketer who manages your own website then you should know about search engine optimization (SEO). This is a strategic marketing approach to boost your website or blog site ranking in the search engine. Learning about search engine optimization can be very overwhelming most of the time because it involves a complex process of online marketing in making your sites presence known to the search engine.
For a beginner, there are some basic SEO strategies that are important for you to learn. These are not complex SEO ideas but will generally help you to learn the basic concept and foundation about optimizing your website to the search engine like Google, Yahoo and Bing. In a competitive online marketing world, your best tool in beating the competition is using these best SEO practices as a beginner.
The Benefits of SEO
The basic concept of search engine optimization is to make your website known to major search engines. People usually search for something on the internet using the search engine browser. If you want your website to appear with a high landing page where web users can instantly find your site, the more likely you can improve the traffic of your online visitors. People dont usually bother to visit sites that are located on the second and succeeding pages of their browsers. To beat the competition, your ultimate goal is for your site to be shown on the first page of the search engine result to get more people visiting your website. SEO strategies are the key on how to accomplish this.
On Page SEO
On page SEO involves how you present your website content and the way the search engine appreciates it and by your readers as well. How you describe your website will influence on how the search engine will recognize it. Generally, on page SEO will help you make your website search engine friendly using the following best on page SEO practices:
1. Use meta tags
Using meta tags will increase the chance for web users in choosing your website to visit over the others. It involves HTML coding that gives information about your website content. You have two options when using meta tags namely using meta keyword and meta descriptions. A meta description says something about your website content that will prompt web users to click on your site. The description should use relevant keywords that are related to your content so that web searchers get an immediate information what to expect when they visit your site. By using meta keywords, you need to use words or phrases that are relevant to your site or about your posts or website content. Using meta tags is a good SEO practice to help web crawlers to index your web page more effectively.
2. Internal page links use anchor texts
It is important to link your internal page to other websites of the same niche as yours that are reputable and an authority site about the topic. When linking your internal page to a site, use anchor texts that are relevant keywords where you should insert the link.
3. Image Alt tag
An image ALT tag represents the name of the image you post on your site. It is a good SEO practice to use images which make your website more accessible but dont forget to use the relevant keyword phrase you are using for your contents for the search engine crawler to find it easily.
4. Power up your contents
How you write the contents on your website is an essential on page SEO strategy. It is important to write contents with clarity and substance. It is the meat of your website so you have to sell it well to your readers and to the search engine. Use keywords to optimize its search engine visibility and write short sentences with each paragraph at least 3 to 5 sentences. Bold sub-headings and use bullet points whenever you can but dont overdo it. Make use of the Googles keyword tool to find good long tail keyword phrases and make sure to make your contents informative and useful to your readers.
Off Page SEO
An off page SEO practice is aimed at creating outside links back to your site. The more links your website gets from outside sources, the more the search engine will like your site. Link building is the main off page SEO strategy that you can do in order to build more links back to your site using these best off page SEO practices:
1. Use the Social Media Platforms
The internet highly encourages a social environment where people could share point of views and ideas through different social media platforms. Create a social media account for your website and start building a network of friends to whom you can promote your website and encourage them to link your site to theirs.
2. Press Release
Press release has been a powerful medium for sharing information. You can write a press release article by sharing useful information that is related to your site and then link your article back to your site through a good anchor text that is relevant to your web page.
3. Guest Posting
Guest posting involves submitting your own articles to a guest posting site. This SEO strategy can be a powerful medium to give your site more exposure on the web. It is important to submit quality contents in order to give others the impression that you are an authority for the content you are writing and make sure to add a link of your website to your content. Always keep in mind that it is essential to guest post on sites that are reputable because it helps to build high quality links back to your site which is essential to earn better credit and value to the search engine.
4. Blog Marketing
Browse the internet and find blogs that are similar to your niche. Try to participate in blog commenting dont forget to leave a link to your website in your comment.
5. Niche Directories
Use niche directories where to submit relevant articles with a link to your website. Directory submission is a traditional way of doing an off page SEO strategy but it remains to be one of the best and effective SEO strategy that works to give your website more back links and better exposure in the virtual community.