SEO Glossary: P

This SEO glossary page lists SEO terms related to article writing starting with letter P.
To visit other SEO glossary pages and learn about SEO terms starting with different letters, please scroll down to the bottom of this article.

  • Page saturation

Page saturation is an SEO term referring to a number of pages recognized for your web site by search engines.

  • PageRank (PR)

PageRank (PR or quality score) is a method by which web pages and web sites are ranked in Google search results. Normally, a PageRank of 4-5 is considered a good PageRank, 5-7 very good, and 8+ an excellent PageRank. How PR is derived is a closely guarded secret. Some of the elements that are known to affect PageRanks are: domain names and URLs, page content, link structure, usability and accessibility, tags and page structure.

  • Page view

In SEO terminology, a page view (or page impression) is a request to load a single HTML file (or page) of an Internet web site. On the Internet a page request would result from a user clicking on a link on another page pointing to the page in question. The term page view differs from a hit (which refers to a request for any file from a web server).

  • Path

A path is the route that a user visits moving around through your web site or web pages while visiting.

  • Pay-per-click (PPC)

Pay-per-click is a keyword advertising program in which ads are placed on different web sites based on targeted keyword matches. Based on this program, advertisers are charged every time a user clicks his or her ad.

  • Phrase match keywords

Keyword matching options are an important component of keyword generation. Phrase match keywords trigger appropriate ads when a keyword phrase is entered into a search engine in the same exact phrase sequence. If a user enters additional words before or after a quera based on the main search, the same ads will be triggered. However, a different word order in a phrase will trigger different ads. For example, the keyword phrase ‘SEO books’ triggers ads associated to this context or search also if the user enters keywords phrases: ‘buy SEO books online’ or ‘top 10 SEO books.’ But, if the user enters the phrase ‘buy books about SEO,’ then different ads may be triggered.

  • Press release

In SEO terminology and link building strategy, SEO press releases provide the benefit of generating buzz and lots of web site traffic. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something very important.

  • Product words

In Internet marketing, product words are specific keywords used by people when searching the web with the intent to purchase or buy a given product.

  • Profile

On the Internet, a profile or userprofile is a collection of personal data associated to a specific user (usually in online communities) and it is used to provide a description of the characteristics of the user in question.

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* This glossary is under construction. The links to pages listing article writing and SEO terminology starting with other letters will be added soon.