SEO Glossary: S

This SEO glossary page lists SEO terms related to article writing starting with letter S.

To visit other SEO glossary pages and learn about SEO terms starting with different letters, please scroll down to the bottom of this article.

  • Search algorithm

In SEO terminology, a search algorithm is a mathematical equation which defines what words and phrases web surfers use to find information on the web and how to return relevant results based on these search queries.

  • Search engine

A search engine is an application that indexes and serves results to web surfers looking for specific information based on their search queries.

  • Search engine optimization (SEO)

Search engine optimization is the process of improving a web site in order to attract search engine crawlers and get the best possible position in the search engine result pages. High rankings increase the visibility of a web site or a web page in search engines and consequently draw more Internet traffic. >> more about search engine optimization

  • Search engine result pages (SERPs)

Search engine result pages or SERPs are result pages returned by search engines after web surfers search information for specific words or topics based on queries typed in search engines such as Google, Yahoo!, Bing, MSN, etc.

  • Search query

A search query is a string of words used to perform search engine searches.

  • Search volume

In SEO terminology, a search volume refers to the number of searches performed on a unique keyword over a period of time. Search volume is an important element associated to keyword research; search engine optimizers normally avoid using keywords with low search volumes or high search volume keywords with rankings dominated by established authority web sites.

  • Seasonal articles

Seasonal articles are based on seasonal topics such as Halloween, Thanksgiving, Christmas, Easter, Valentine’s Day, Father’s Day, etc. Article writers normally publish seasonal articles in order to boost their earnings for a certain period of time. Every time a certain season reappears, their account benefits from those particular articles. Earning money from seasonal articles depends heavily on timing (when these articles are published); the best chance of reaching your desired readership with seasonal articles depends on the best time to publish, which is at least one month prior to the arrival of a seasonal event.

  • Seasonal traffic

Seasonal traffic refers to the number of Internet users looking for specific information related to a seasonal event. For example, millions of people search for Christmas gifts during November and December, or turkey recipes for Thanksgiving during September and the beginning of October. A great tool which shows the latest popular searches or searches at any given point in time is Google Hot Trends.

  • SEO Book Keyword Suggestion Tool

The SEO Book Keyword Suggestion Tool is a keyword tool used for keyword research. It shows how many searches have been conducted over a given month in various search engines based on search terms you enter into the tool. You can find this tool at

  • SEO-friendly pages

The most important components of SEO-friendly pages are: optimized entry and exit pages, powerful titles, great content, maximized graphics, and other design elements. >> about SEO-friendly content

  • Sharing buttons

Web sites use add-ons such as sharing buttons in order to maximize social media exposure. Embedding social media share buttons (for example, Twitter share button, Facebook Like button, Google +1 button , etc) on web pages is a great way to get visitors to share your content on their own social media profiles without leaving your website.

  • Sign-up

Sign up for a web site means creating an account on that web site.

  • Snippet

In computer programming, a snippet refers to a small region of re-usable source code (a text written using the format and syntax of the programming language, or a computer language of another purpose), machine code (also a programming language) or text.

A snippet can also refer to the content surrounding the instance of the keyword on your web site or web page.

  • Social bookmarking

Social bookmarking is one of the most widely used social-media techniques. It allows you to tag your web pages and share them with your friends. Social bookmarking sites are tagged sites are ranked and searchable according to the number of tags involved. Examples are: Digg, StumbleUpon, Reddit, Pinterest, Delicious, RedGage, etc. Bookmarking your web pages on any of these sites is useful only if you are an active member of their communities and if you are not using those sites for self-promotion.

  • Social media

Social media are services such as Facebook, Twitter, and Myspace allowing you to build buzz about your web site or web page, but there are many intricacies of using social media in search engine optimization. They include web-based and mobile technologies used to encourage interactive dialogue between members. In other words, social media are the technologies and practices that people use to share content, opinions, multimedia, etc. These technologies and practices are translated into different kinds of social networking.

  • Social network

A social network is a group of people connected by a common interest. On the Internet, publish works or share content and other types of media that are distributed to another groups or groups of people. This is called social networking and the content generated by social networking is called social media.

  • Social-media optimization

Social-media optimization is a process or method used to spread the news about your web site and/or potentially promote your content. The best benefit of social-media optimization is a viral marketing strategy. It differs greatly from web site optimization because it is based on creating relationships, generating content , and tagging the Web. Social media community members detect and penalize activities with purely marketing purposes; the best optimization tool regarding social media is participating in the community in a helpful and constructive way.

  • Spiders

Spiders are programs that crawl the Web, catalogue data about every web URL. See crawlers.

  • Stemming

SEO definition of stemming is ‘the growth of one related word from another, using prefixes and suffixes.’ All the forms of a root word can be considered as stemmed words. Stemming is useful when you have trouble using your targeted keyword or phrase often enough on a web page without losing the natural flow of writing. For example, stemmed words for ‘fish’ are: ‘fishing’, ‘fished’, ‘fish’, and ‘fisher.’ However, you must be careful and avoid overstemming because some search engine algorithms have started to recognize only the root word of a keyword.

  • StumbleUpon

StumbleUpon is a form of web search engine that finds and recommends web content to its users. It allows users to discover and rate Web pages, photos, and videos using peer-sourcing and social-networking principles. In October 2011, StumbleUpon announced that it had over 20 million registered users of the service.

  • Submission tool

Submission tools belong to the class of software tools used to get web sites included in search engines and directories. They are automated software programs and applications which can get you indexed faster, but not all of them are useful. On the contrary, many submission tools are scams.

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* This glossary is under construction. The links to pages listing article writing and SEO terminology starting with other letters will be added soon.