SEO Glossary: SEO Terms: L

This SEO glossary page lists SEO terms related to article writing starting with letter L.

To visit other SEO glossary pages and learn about SEO terms starting with different letters, please scroll down to the bottom of this article.

  • Landing Page

A landing page, also known as a lead capture page, is an SEO term associated to online marketing. It’s a single web page that appears in response to clicking on an advertisements or a page that site visitors reach when they click an advertiser’s PPC (or other advertisement) or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. Its main goal is to convert site visitors into sales leads. This kind of page may be designed for two purposes: to funnel visitors to a goal conversion when they click an advertisement and to keep track of how well these ads draw qualified traffic and conversions.

SEO experts will agree that a website’s landing page is just as important as the text placed on the site or ads that lead visitors to this page (the latter refers to PPC campaigns). The landing page is the best tool for tracking both the success and failure of any given PPC campaign. In order to enhance the effectiveness of the advertisements, landing pages are normally linked to from email or SEM campaigns (search engine marketing campaigns) and from social media (web-based and mobile technologies).

Landing pages are classified into two main types: reference and transactional.

A reference landing page presents information that is relevant to the visitor. A special type of reference landing page is the so called webvert, the marketing goal focuses on lead generation and interaction with the visitor.
The goal of a transactional landing page is the immediate or eventual sale of a product or service. This type of landing page seeks to convince a visitor to complete a transaction (for example, filling out a form or interacting with advertisements). A visitor taking the desired action on a transactional landing page is referred to as a conversion.

  • Latent Semantic Analysis (LSA)

Latent semantic analysis (LSA) is a technique of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. LSA assumes that words that are close in meaning will occur close together in text. Patented in 1988, LSA is used in natural language processing, especially in vectorial semantics (an algebraic model for representing text documents as vectors of identifiers, for example, index terms). Latent semantic analysis applied to information retrieval is called Latent Semantic Indexing (LSI).

  • Latent Semantic Content

Latent semantic content is the kind of content in which sentences and paragraphs are based on semantically linked words that are connected thematically to a specific search query. This type of content helps make your pages relevant to your particular search terms. In other words, using latent semantic content is an SEO method allowing you to establish a site’s relevance through thematically linked terms while maintaining the organic flow of your content.

  • Latent Semantic Indexing (LSI)

Latent semantic indexing (LSI) is a method employed by Google when indexing and retrieving documents on the web in order to determine a page’s relevance based upon its subject matter, rather than keyword density. Covering many thematically linked terms helps establish relevance and a natural tone within your content. Find more information about latent semantic content and LSI.

  • Latent Semantic Tools

Latent semantic tools are invaluable to use during the construction of your website or web pages. These tools assist you in finding terms related to your search (or targeted keyword). Example of free latent semantic tools are the Google tool and Quintura.

  • Leaking PageRank

Leaking PageRank is a theory that linking to external web pages can reduce the PageRank of yourweb page. If you are a webmaster or you own a website, you can avoid this by using a nofollow attribute in the links you embed in your content.

  • Link

In computing, a link (or hyperlink) is a reference pointing to a whole document or to a specific element within a document that the reader can directly follow. A link has an anchor, which is the location within a document from which the link can be followed. Learn more about types of links and how SEO experts define links.

  • Link analysis

In SEO terminology, link analysis is an examination of the links leading to and away from a website. Such analysis may help you to determine whether those links are quality links, how successful they are in providing the correct information or bringing traffic to a website or web page. Competitive link analysis is a big area of search engine optimization. Link analysis normally assumes displaying all internal and external links of a given website or web page with the corresponding anchor texts in a summary table. If a hyperlink is represented by an image, the image’s alt attribute will be included as the anchor text. By discovering how many backlinks your competitor has, you can get the idea of how difficult it will be for you to rank high in the SERPs.

  • Link bait

Link bait is an SEO term referring to content or downloadable files placed on a website with the specific intent of increasing the quantity of high-quality, relevant links to a website. Since the quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website, link bait is a strategy used in link building, usually based on using the so called hooks to get linker link to your website: widgets, tools, humorous stories and jokes, educational content and tutorials offering useful information, etc.

  • Link building

Link building is an SEO method used to increase the PageRank of a website or web page and its position in the SERPs. Google’s search algorithm computes how many websites link to your website and determines the value of each individual link. The authority and trustworthiness of specific websites or web pages is determined based on the nature of links pointing to them (what these links say and the authority of websites linking to them). Basically, link building may involve evaluating competition (websites targeting the same keywords you are targeting on your website), evaluating potential linking partners, acquiring quality links, using effective anchor text, participating in a community, submitting to article directories, requesting one-way links, and even buying links.

  • Link exchange

In article writing and SEO terminology, link exchange is a method employed by webmasters and online publishers that actively exchange links. Free link exchange is aimed at increasing PageRank, link popularity, improving search engine positioning, bringing more traffic and adding relevancy to a website.

  • Link farms

Link farms are websites or web pages containing a great number of links with the sole purpose of drawing search engine attention. Creating farms is generally flagged as a ‘spam-like’ practice. If you land on a link farm, you will see no or very little content explaining all the various links leading to other websites and these links will probably be unrelated. Very often, link farms are just pages referencing each other, also known as mutual admiration societies. The practice of linking to a link farm is a no-no action in SEO.

  • Link popularity

Link popularity is the total number of web sites that link to your site. This SEO element is one of the many metrics used by Google’s algorithm to determine the PageRank of a website or a web page.

  • Link spam

Link spam is stuffing pages with links. When search engines see pages that contain nothing but links, they read them as spam pages.

  • Link strategy

Link strategy defines what kind of links a website needs (internal and external links), including a plan for receiving the desired incoming links.

  • Link text

Link text is the visible, clickable text in a hyperlink. For more information, see anchor text.

  • Long Tail

Long Tail is a phrase coined by Chris Anderson describing how a small portion of very popular products generates a sizable income and a large portion of less popular products generates small amounts of income. Added together, the latter can be equal to or even larger than the income generated by very popular products. For example, food, cleaning supplies, and clothes are products referred to as Long Tail.

  • Long Tail search

In SEO terminology, Long Tail search refers to search for narrower terms – Long Tail search terms. Searchers who are looking for less common terms and use more-targeted words are closer to making a purchase or another goal conversion you’ve set up for them.

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