SEO quotes: A Collection of Search Engine Optimization Quotes from SEO experts

Metaphors, sayings, quotes and aphorisms usually describe a given topic to the core.

The following 25 quotes about search engines, SEO and the meaning of the World Wide Web are fun and may be useful to those interested in search engine optimization.

  • When people see an ad on TV and they want to learn more, what do they do? They go online and search. When a natural disaster strikes, what do people do? They search. When people have questions about life, about science, about business, about education, about travel, or about their health, what do they do? They search. The behavior of search is becoming an entrenched, and widely adopted, human behavior. We don’t even think about it anymore. We just search for anything at all.

#1: Rebecca Lieb, The Truth About Search Engine Optimization (2009)

  • Search engines are used to find information in nearly every portion of our lives.

#2: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola, The Art of SEO (2009)

  • Search engine optimization and search engine algorithms can be thought of as species in an ecosystem. They are in constant state of evolution.

#3: David George, The ABC of SEO (2005)

  • To be number one you have to not only produce good content but understand how search engines work better than the next guy and put in the effort to use that knowledge.

#4: David George, The ABC of SEO (2005)

  • People have different reasons for wanting to achieve high rankings, but probably the strongest motivation for the majority of sites employing search engine optimization is money.

#5: David George, The ABC of SEO (2005)

  • Google is one of the most innovative companies on the planet. They actually want you to succeed. Why? Because they exist to improve search. To support this mission, Google has developed a number a number of tools you can use to “improve” your online search experience and website.

#6: Michael H. Fleischner, SEO Made Simple: Strategies for Dominating the World’s Largest Search Engine


  • SEO is about trying to get your site in front of the eyes of your target audience by way of search engines. It’s not about competing with search engines or trying to fool them. It’s not even about competing to against other Web sites. It’s about competing with other Web pages.

#7: Michael Small, SEO Answer Book (2005)

  • SEO is partly about building appropriate content and partly about getting people to link to you. Your content is essential, but Google’s ability to count incoming links, in addition to content, was considered a major breakthrough.

#8: John I. Jerkovic, SEO Warrior (2009)

  • SEO is not finished when you start seeing results. Even if you get to the top spot on the Google searches that you care about, your job isn’t done. You need to make sure you stay on top of these searches. Your competitors will want to take your top spot away from you.

#9: John I. Jerkovic, SEO Warrior (2009)

  • The entire philosophy of the search engine giant has been to “Index the world’s information.”

#10: David Amerland, SEO help: 20 Search Engine Optimization steps to get your website to Google’s #1 page


  • If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe?

#11: David Viney, The Seo Expert Guide: How to Get to the Top of the Search Engine Rankingsand Stay There


  • Imagine the web is a giant city, with stores scattered through it. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town. (…) You too can beat the big boys and afford that prime location right on Main Street, WWW.

#12: David Viney, The Seo Expert Guide: How to Get to the Top of the Search Engine Rankings and Stay There


  • Make no mistake, at the end of the day SEO is an art, one informed by science, experience and a healthy dose of trial and error.

#13: John Battelle

  • It’s a myth that search engines dislike SEO – they actually encourage it, purely because it’s a win-win for everyone involved.

#14: James Beswick, Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results (2010)

  • Respect the search engines: they use sophisticated algorithms written by smart people to provide billion of users with helpful results every second of every day. Don’t try to game them.

#15: James Beswick, Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results (2010)

  • Eighty percent of the knowledge SEOs need is available online for free. Unfortunately, the remaining 20 percent takes the majority of the time and energy to find and understand.

#16: Danny Dover & Erik Dafforn, Search engine optimization (SEO) secrets (2011)

  • Search engine optimization is not for the faint of heart. It requires a lot of time and a lot of hard work. What it doesn’t require is a professional. Anyone with the time and desire to do it can learn the most successful strategies of SEO.

#17: Jerri L. Ledford, SEO: Search Engine Optimization Bible (2009)

  • Like water filling an ice-cube tray, SEO can fill up all the hours in the day you are willing to give it.

#18: Jennifer Grappone & Gradiva Couzin, Search Engine Optimization (SEO): An Hour a Day (2011)

  • People and search engines both appreciate great content.

#19: Aarron Walter, Building Findable Websites: Web Standards, SEO, and Beyond (2008)

  • But the big G likes to have all sorts of data available so that it can return relevant web pages for highly specific searches such as why does my dog like watching baseball? After all, most searches are specific. General searches such as dog make up a relatively tiny slice of the search pie.

#20: Evan Bailyn & Bradley Bailyn, Outsmarting Google: SEO Secrets to Winning New Business (Que-Biz-Tech)


  • Although you should keep SEO principles in mind when you create content, the key to building long-term ranking on search engines is to write content for people, not search engines. Content that is original and naturally flowing provides your readers with a positive, enjoyable user experience and greatly improves your chances of top search-engine rankings.

#21: Kristopher B. Jones, Search Engine Optimization: Your visual blueprint for effective Internet marketing


  • Did you think there was some sort of magic when on the Internet when Google and other search engines would magically tell people about your website? It’s not magic. It’s web site optimization that tells the search engines what your web site is relevant for.

#22: (paraphrased) Mike Monahan, Search Engine Optimization: SEO secrets for 2011 (2010)

  • The secret to Internet marketing is using the right keywords at the right time so that searchers can easily find you. That is what we call findability.

#23: Heather F. Lutze, The Findability Formula: The Easy, Non-technical Approach to Search Engine Marketing


  • The vast majority of Web sites don’t have a chance in the search engines. Why? Because of simple mistakes. Because the people creating the sites don’t have a clue what they should do to make the site easy for search engines to work with. Because they don’t understand the role of links pointing to their site, and because they’ve never thought about keywords. Because, because, because.

#24: Peter Kent, Search Engine Optimization for Dummies (2010)

  • Nothing is more certain in the world of Search Engine Optimization (SEO) than the absolute certainty that requirements for the major search engines will change over time.

#25: Jason McCormick, SEO made simple for 2011: Search engine optimization (Volume 1) (2010)

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You’re welcome to share your search engine optimization quotes in the comment below.