There are many different avenues a business can go down when it comes to their online presence. Making sure you have the opportunity to communicate with customers online and are not just a faceless organization is vital. As such, social sites can really make your business stand out from the rest.Google+ is on the rise, but is it right for your business?
Improves your PageRank
As a business looking for new customers you probably already appreciate the need to be as high up the search engine rankings as possible. It can be frustrating when you make changes to your website but search engine robots take time to update it online.
However, with Google+, content you create is crawled and indexed almost immediately by Google ensuring your website and information is as up to date as it possibly can be.
Google+ indexes all your pages, whether it is a profile or contact page, just as it does a standard website which means your Google+ account can appear high up the rankings.
Simple customer interaction
Your Google+ business account is a place where you can provide potential or returning customers with everything they need to know about your business. It can work instead of or alongside an existing website and being linked to Google means that searches come up higher in the rankings than traditional methods such as Yellow Pages.
Create a business page on Google+ to engage with customers who are looking for a particular type of business. To get the best interaction from it, share any content you deem necessary.
You will get a link back to your site with each share and will keep your company at the top of everyones thoughts.
So many apps
The best thing about having your business on Google+ is the compatibility with all other Google products. There are many apps on the cloud that you can take advantage of for your company that will help keep everyones work up to date and help you interact with customers.
It is well worth taking a look at the available apps that can help get the most out of your Google+ page. A particularly good one, depending on your type of business, is Google+ Timing which calculates the best time for your posts to reach the largest number of people.
While were on the subject of apps, do you have online business software too? If not then you really should!
Link it all
Another great feature is the ability to add Facebook, Twitter, etc, accounts to your Google+ profile. This keeps everything in one place and allows you to manage them with the eyes of a hawk.
Own your content
Even if people or other companies decide they want to scrape your copy and use it for their own purposes, the original on Google+ will always belong to you. This means that it will be clear content belongs to your company and that yours, not another, is the real deal.
