Viruses and spam are lurking on social networks and not miss any, even Pinterest seems to be the last that has joined the ranks of the major social networks. Sometimes the consequences are minor but others can lead to major economic problems. A concrete example of this social network is a store that has a profile on Pinterest, but being attacked by a virus, any of its images leads to a pornography site. The results you can imagine: lots of customers and users with great indignation and rejection of the mark. This can be a massive loss of customers and worse, damage to the brand difficult to repair.
While Internet users accustomed to these practices prevented through email, spammers have endeavored to penetrate social networks, an environment with greater participation and continuous activity. Furthermore, the fact that users are still adapting to them and maybe they are less skilled in the email, makes them a prime target for such practices.
It is estimated that spammers can get to create accounts for 40% of social network and a further 8% of the messages sent through these platforms may be spam.
What is the response of social networks in this situation?
Facebook and Twitter will spend tens of millions to prevent such practices, which also include staff working full time to prevent such practices, capable of sinking the reputation of a company and end up with a community to feel violated.
In January 2012, Facebook sued Adscend, which included inviting links click on I like to find a video or get any response. Unknowingly, users were subjected to a practice of spam. It is estimated that the company received $ 1.2 million to these scams on Facebook, but only paid $ 100,000 to resolve the case.
Neither Twitter pound, which in May 2012 sued the manufacturer of software and Web Solutions Skootle JL4 five people, responsabilizándoles the cancellation of some accounts. Twitter said it had spent $ 700,000 to prevent spam attacks of these defendants, but a month later, they still had not responded.
Nor Pinterest has escaped, as mentioned at the beginning of this text. Meanwhile, the company has added functionality ‘Report Pin’ to enable its users to report possible fraudulent pins. However not so simple, since in many cases the fraud lies in the link carrying the images, in which user clicks thinking that reach the advertiser’s page but it will not.
Major spam practices and tips to avoid them
On Pinterest, as mentioned, most spam is practiced with links that carry the images. To avoid falling into the trap, the user can see at the bottom of the browser, the URL you just take the image with you mouse over. If it is an unconventional url or does not contain the name of the company that is to own the picture, there is reason to be suspicious.
As for Facebook, previously commented that the main practical result from clicking on a Like. You should know that a delivery like I never back information, simply dial a user’s taste, so be wary of inviting users to click to find any image, video or answer. Another practice is to invite to click on external links, which also should be suspected when the url is not familiar. At the same time, care must be taken with applications. Distrust of previously unknown applications and be aware of the permissions that are given to these is crucial to maintaining security in the network.
As for Twitter, spam also usually comes in the form of links. After clicking, the account is spameada and send direct messages to users. In addition, these profiles are usually created as hook spameadas other accounts or even nonexistent users, created through a specific software.
Most important: report
Both Pinterest with the option of reporting a pin, as the blocking Facebook applications or mark messages as spam, and reporting Twitter direct messages and publications, allow progress against this liability.
The collaboration of users is essential, because if everyone pitches will be easier to detect and block these practices before they become infected thousands of users, something quick and long enough until it detects the social network itself in many cases