Businesses are always looking for ways to gain new clients. Those that are wise also try to find ways to keep the clients they already have. That is, they never take their customers for granted. Even if a patron signs a contract with you, you should never take that as an excuse to treat them badly or stop making an effort to keep them happy.
A good client retention strategy helps you to save money. It costs your business each time you lose a client. It means that you have to spend money again on earning the trust of another group or individual that will take their place.
Top Retention Strategies To Get Customers for Life
Read ‘Enchantment- Changing Hearts Changing Minds’
Clients who are ignored or feel ignored go elsewhere. This principle applies whether you are in the food business, the financial sector or personal care. You cannot ignore the needs that your clients clearly state that they have and then act surprised when they ditch you instantly when they are offered something better.
SAP Customer Retention Epipheo
Read ‘Customer Loyalty, How to Earn it, How to Keep it’
Address Complaints Speedily- Dont Ignore Them
Once a customer lets you know that they are dissatisfied with your service in some way, sit down with them and get to the root of their problem. If this individual is an ideal client and you can make adjustments and improve your business by meeting their needs, make them happy. However there may be cases where clients have unreasonable requests or are just a bad fit for your business.
Some customers will ask you to satisfy needs that place an unreasonable demand on the resources that you have. If their requests are unreasonable, let them know without being offensive. Getting into an argument with them wont benefit you. Just make it clear that their requests cannot be met given the resources of your organization. Also remind them of ways you have gone above and beyond for them in the past.
If a client is a bad fit for your company, take steps to break ties with them. A bad customer will end up hurting your business in more ways than one. They will lower the morale of members of your team and keep you from concentrating on clients who are a better fit for what you have to offer.