I have six shops on Etsy and started writing on Squidoo as a means to promote all things Etsy. Writing my first lens, Christmas is for the Birds was fairly straightforward because I was using items from my own shop When I started to write, Honey, I want Jewelry for Valentine’s Day, Handmade, One of Kind Jewelry, featuring jewelry makers, this module became cumbersome. After several approaches, I discovered a fairly easy way to use this module when featuring items that were not in my shop.
Why would someone want to include an Etsy module in their lens if they did not have an Etsy shop to promote? There are several good reasons that I outline in my latest module discussing how to effectively use The Etsy Module. Your goal is to tantalize the reader and encourage click outs on your lens. Having unique handmade items pictured can accomplish this, as well as featuring carefully chosen vintage items that are also available on Etsy. An example of the applying this approach can be found at Valentine’s Gifts for your Fly Fisherman. If you are a lensmaster on Squidoo, the lens, The Etsy Module, will give you a rationale for adding this module to your lenses.