News The Online Marketing Advantage over Traditional Promotional Methods

The Online Marketing Advantage over Traditional Promotional Methods

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Advertisers in the past used the term tri-media campaign to refer to promotional efforts using the triumvirate in media: television, print, and radio. But radio advertising weakened with the passage of time, and the meaning of the terminology ‘tri-media campaign’ evolved. At present, the Internet occupies radio’s spot and completes tri-media’s new definition.

The initial death of radio is connected to the escalation of TV’s appeal, particularly in the course of the 90s when TV suppliers outside Japan popped up left and right. People’s obsession with pictures in motion strengthened, and so did their shortage of interest in audio entertainment. Advertisers then leaped to television , considering the wide audience it can penetrate.

Online versus other media

Although slightly out of the picture for a bit, radio was primed to return in the next few years. In the early 2000s, advertisers once again attempted to luck out in radio to hunt for advertising opportunities. The success of this resurrection was short-lived. When the Internet became a household staple, radio advertising once more sank in performance as well as popularity. The Web’s fast advancement—from dial-up hookups to DSL to Wi-Fi—presented a different platform for marketers. At that point SEO came to be and provided another advertising and marketing front, one dominated by SEO Reseller professionals and firms. In this present day advertising and marketing arena, it was nearly mandatory for an enterprise to have its own website and a robust presence online. Although the radio market still existed, it was not as large as it once was .

Radio marketing was not the only casualty of internet advertising; even marketing companies that concentrated on television experienced what it was like to contend with the new kid on the block. Because advertising on the Internet happens to be way cheaper than a two-minute television ad, many establishments decided to allocate more efforts to their online presence, leaving expensive television advertisements to those with the money to make it possible.

Online advertising also performs well against print advertising. More and more developers now elect to assist direct-to-website ad firms, where they have to design websites as well as other online spaces instead of print ads that incorporate an A-list celebrity or model endorsing a popular brand name. Developers are given additional flexibility in internet advertising as opposed to creating print ads. Additionally, it also pays better than making a single print ad that is meant for replication.

On ascertaining results

Final results are easier to acquire in internet marketing than in other media campaigns. While television advertisement results are calculated via a ranking system that is rather costly and incorrect (ratings are determined using viewership numbers as well as time slots, and accounts for a specific margin of error), and print advertising outcomes hinge on constraints (where the exact print is posted or distributed), internet advertising can be measured precisely with hits and traffic noted by the website carrier itself or via a Webmaster’s device, an application that is extremely advantageous for each company manager and advertiser.

On revisions as well as alterations

There happens to be a bigger room for revision and alteration of errors in online marketing too. One blunder is much simpler to correct—a establishment owner can just speak to the developer to change an existing website or online ad. Television and radio adverts are a different case. Changing an audio/visual product sets you back fiscally and eats up your time. As for print, well, everybody recognizes the fact that you cannot alter something that has already been printed and posted.

Minimal limits

In contrast with television, radio, and print where there are government-funded regulatory panels to watch marketers, no set guidelines exist when it comes to internet advertising campaigns. Online advertisers happen to be somewhat free to develop measures as well as methods to obtain their target audience’s attention. Aside from weak state statutes about cyber offenses, the only known ‘written’ criteria for the Net is Google’s Panda, but it is more concerned with the search engine market than the broader world of online advertising.

No indications of demise yet

The Internet shows no signs of demise. Its capacity to contain all forms of media— television (people can view video clips here), radio (podcast), print (internet write-ups)—enhances its longevity as a advertising and marketing device. As long as folks use the Internet, and as long as it improves day after day, advertisers would find it hard to let go of this alternative promotional media.

The Online Marketing Advantage over Traditional Promotional Methods
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.

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