It’s good to see many people today are using the technology, in whatever form its available and within their resources and also the comfort which the technology has given to common man and woman today. The development and up gradation of this technology has led to various companies and business houses to come in online in search of the internet user either by desk top or by the mobile gadgets.
The studies have proved that, more than half of the world population is accessing and using the internet for various reasons with the help of various sizes of gadgets. Among them and especially, in the field of e – commerce business, more than seventy percent of the population are using the mobile gadgets to order anything from the e-commerce website Design.
And interestingly one of top e – commerce business companies has publicly announced that, from coming year on wards they will be using only mobile platform for their e – commerce business and closing the business website. The reason stated by the company for closing the website and operating the operation through the mobile is, there ninety percent of the business is happening through the mobile platform and only ten percent through the website mode.
To make more simple and easy, that web design companies are now looking at using the mobile platform for improving the business. Therefore one must be smart and alert in forming the strategies, which needs to be followed for mobile e – commerce websites.
Strategy # 1: make the SEARCH, easy and simple
When we are looking in the point of view of e – commerce business, its important to understand the strategies of presentation and also converting the lead into the customer. Hence its important, that one must keep their search button and search option easy to find and easy to locate. The success of the mobile e- commerce website will only depend on the easiness and simplicity of the website from a young internet user to senior citizens.
When the search is easy, then the user will get what he or she is looking for, if that is there then the conversion rate also increases in terms of numbers and growth of the business.
Strategy # 2: CONNECT WITH NETWORKS
The second most important strategy to follow is to get connected with the various platforms where the online users are available in the form of groups, pages, circles and networks. This is nothing but, creating a strong profile and brand in the SOCIAL MEDIA.
The social media is an important platform for the business houses and especially for the e – commerce companies to promote their latest products, brands, promotions and also for updating the latest offers and discounts.
It’s better to have a strong profile, in top five social media platform, with day to day updates, the networks will increase the net worth’s of the companies, if they are used efficiently.
Strategy # 3: few steps and few clicks
The successful strategy for the mobile e – commerce websites, is to have few steps to follow and few clicks to make, the user will be happy and satisfied, when he or she does a few easy clicks and the order is done and also the order tracking system, payment, policy, terms and conditions must be easy to read, easy to click and order. All these three steps are the important strategies to follow while planning for the mobile e – commerce websites.