Using Direct Mail Marketing to Generate Real Estate Leads

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Though target marketing is the new buzz in the world of internet and mail marketing has seen a lot of changes with emails and social media, the traditional methods of sending out postcards, brochures and newsletters to people and lightening up their mail boxes still remains as one of the most effective ways to target market. Postcards have served the world as messengers of thoughts and information for a long time and it is certainly shocking to learn that it still works to promote businesses like real estate, when people don’t even consider writing letters anymore. The reason is pretty simple; though people have moved on to phones and computers to communicate with each other, they still yearn for that nostalgic feeling to see letters in their mailbox! Old is indeed gold and thus direct mail marketing perfectly works to promote the good old real estate business. Here are five basic but important strategies/steps one must adopt and follow to make the best of real estate direct mail marketing.

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1. Choosing Your Customers

The very success of target marketing lies in finding your potential customers and keeping your listings simple and streamlined. In the times of increasing cost of paper and postage charges, it is simply impractical to send out brochures and newsletters to people who wouldn’t even consider opening the mail and reading it. Moreover, this act makes you and your business look desperate for attention.

2. Targeting Your Customers

Once you are sure who are your customers and what are their preferences, design and develop your postcards/newsletters/ brochures such that your customers are pleased with your efforts and see the personal value in your business intentions. Since the success of real estate direct mail marketing depends on the virtues of personalization, do your research and invest your efforts and money in the right direction.

3. Exploring Your Options

Though real estate direct mail marketing is the easiest and the most effective way to advertise and market your real estate business, it doesn’t mean you should explore your options in social media and internet. Rather than just proposing your business, ask your customers to engage with you by leading them to your website or Facebook/Twitter pages for further information. The key here is to increase your reach and spread the word as far as you can, as subtly as possible.

4. Starting a Campaign

One of the oldest tricks in the books of advertising and marketing is to design and execute your marketing strategies and advertising ideas as a campaign rather than as a one time thing. With a lot of creative design ideas and innovative content, you can grab the attention of your potential customers for a long time and attract them towards you, without boring them.

5. Hiring A Direct Mail Marketing Company

The best way to execute your real estate direct mail marketing strategies is to seek professional help from companies who have been doing direct mail marketing for years. They will have the listings in their archives that you explicitly need, innovative designers and thinkers to make your campaigns more personal and interesting, and above all, the exact resources to come up with the best target marketing plan. This will work out for your real estate business both financially and operationally.

iti Direct Mail offers real estate direct mail marketing, printing and design services at reasonable rates for effective business marketing. For more direct mail marketing tips, visit Experian.com.

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Using Direct Mail Marketing to Generate Real Estate Leads, Seekyt
General Contributor
Janice is a writer from Chicago, IL. She created the "simple living as told by me" newsletter with more than 12,000 subscribers about Living Better and is a founder of Seekyt.