Organizations need to ensure that all functions and services that do not help in attracting new customers or enhancing services to existing customers should be outsourced to professionals. Many organization in the modern world do not have the required skills, expertise, and experience to implement branding and digital marketing strategies in an effective manner. Instead of hiring digital marketing professionals at high salaries, it is more effective to acquire the services of an organization on a contractual basis. This improves the level of service and makes the marketing efforts more flexible. The organization can be changed by creating a new contract with another more effective organization. Organizations should focus on their core objectives and functions like production and selling rather than waste utilities and resources in other activities that can be completed by third-party professionals. There are several factors that make outsourcing more attractive as compared to in-house activities as explained below.
Knowledge and Experience of Several Professionals
Hiring a professional, well-versed, and experienced professional for marketing may seem like a good investment but every individual has a weakness. Outsourcing the activities gives your organization access to several experienced individuals at almost the same cost. You can have access to designers, developers, marketers, social media experts, bloggers, and optimizers at your disposal rather than an individual that may excel in only one or two of these categories.
Lower cost of Outsourcing
In-house marketing efforts require a higher budget as compared to outsourcing primarily due to the high salary of employees. Many organizations need to get several tasks completed from agencies even with the presence of in-house professionals due to their deficiencies in specific areas. When you outsource the tasks, you define a specific budget to the agency and agree on the terms and conditions with respect to the amount of work and results. On the other hand, the results and budget are usually not guaranteed with in-house professionals.
High turnover and training costs of employees
Digital media, especially internet and social media marketing is a dynamic and diverse profession that witnesses constant changes on a regular basis. All experts within the field need to stay updated and trained for new technologies, strategies, and skills. Many individuals find it hard to keep up with the pace of the rapidly changing environment and thus the training and turnover costs of organizations increase considerably when they have in-house experts. Outsourcing on the other hand acquits the organization from these costs and the organization can focus resources and time on important issues and functions.
Lack of Availability and Deficiency of Experts
The rapidly changing environment and strategies of the digital word create a lack of experts and individuals. Although experts may be available for specific tasks and functions such as search marketing, optimization, development, design, apps, and social media but people with several skills and the ability to multitask are hard to find. The deficiency of such individuals decreases in environments and regions that do not have a high number of digital media training facilities and jobs. For example, digital marketing professionals in Dubai are hard to find and it is therefore more effective and essential to outsource the marketing functions to specialist organizations.
Digital, internet, and social media marketing require a specific set of skills and hiring individuals that possess all relevant skills is difficult and expensive. It is therefore, essential for organizations to focus on their primary objectives and core functions and outsource the functions to professional organizations that have the relevant skills, abilities, expertise, and experience to perform all functions in an effective manner.